How Your Moon Time Built a $1.3M Reusable Feminine Care Brand and Sold Within 30 Days

From Market Test to $1.3M: The Real Journey of Your Moon Time

Launching an e-commerce business in the saturated world of feminine care is no easy win, but Jacob Pechenik made headway by targeting a clear need: affordable, reusable, and eco-conscious period products. In late 2021, after hearing from friends about the premium price tag on reusable pads and underwear, Jacob went looking for a solution. He noticed big brands priced similar quality products much higher than necessary. That created a wide-open opportunity for a young solo founder willing to test the waters quickly.

Testing the Waters—With Quick Wins

Jacob didn’t start Your Moon Time with a grand five-year plan. Instead, he sourced and launched the first run of affordable menstrual underwear, offering sharp pricing and direct-to-doorstep shipping. Things moved quickly—within just two weeks, the website saw sales picking up, helped along by targeted social media ads. Americans made up 65% of the first customer wave, but Jacob began shipping to Canada, Israel, Europe, and Australia, broadening the customer pool by listening to demand signals and proven orders.

• The initial product launch was timed perfectly. There was a surge in demand for sustainable and reusable goods, especially post-pandemic when people wanted smart spending with a conscience.
• By undercutting the competition but keeping quality high, Your Moon Time found a sweet spot. Happy buyers told friends and spread word via social media rather than big influencer campaigns or major press coverage.

Building the Product Range—and Sales

In the months that followed, Jacob expanded beyond underwear to offer washable pads and cups. This expanded the average order size and kept existing customers coming back for more. Products always stayed strictly within the "affordable but reusable" angle, which stayed true to the mission—and to customer budgets.

The formula wasn’t rocket science, but it was effective: find an underserved slice of an established market, ship quality products that solve the main price pain point, and make the whole buying process stupid-simple and transparent. No harsh sales hype, no vague claims.

Advertising and Growth

What really moved the needle was paid social. Jacob put most ads on Facebook, targeting women interested in zero-waste and wellness lifestyles. Conversion rates weren't off the charts, but with tight control over cost per acquisition, the business grew at a steady clip. As word of mouth picked up steam, organic traffic and direct referrals started contributing, too.

• Social channels did most of the heavy lifting—no influencer budgets or TV spots.
• Bundling discounts and referral coupons helped with retention and customer advocacy, though the strategy was pretty simple in structure.

Scaling and Timely Exit

After operating for about two years, Your Moon Time hit a $1.3M milestone in total revenues and was bringing in roughly $6,375 profit each month. With other interests pulling attention, Jacob realized he couldn’t drive the next phase of growth.

A quick search brought him to Flippa. He listed Your Moon Time and, within the first hour, started getting DMs from interested buyers. There were 18 initial discussions—eventually 4 serious buyers made offers. In under 30 days, he inked a final deal for $53,500 with an entrepreneur from the U.S., who was returning to e-commerce after selling a previous site.

Smooth Sale & Post-Sale Support

Jacob didn’t disappear after the funds landed. He offered two weeks’ onboarding and technical support, handing over ad campaign notes, customer data, and product sourcing tips. One big piece of advice: the new owner could grow sales further by tackling Pinterest, TikTok, and broadening into B2B—a relatively untapped channel for reusable period products.

Keys to Growth—What Worked

• Pricing way below the average for quality eco-friendly pads brought price-sensitive buyers onboard immediately.
• Keeping fulfillment simple via Shopify and third-party logistics let the business scale without costly hires or warehouse headaches.
• Running core advertising in just one or two channels at first kept costs low and learning focused.
• Responding to every message and piece of customer feedback solidified trust—a factor not captured on a spreadsheet, but clear in reviews and repeat orders.

Mistakes (and Things to Skip)

• The founder waited too long to invest in Google Ads or Pinterest—which, in hindsight, would have driven even more non-Facebook traffic at lower cost per customer.
• Underestimating the complexity of expanding to B2B (for instance, selling to health clinics directly) left money on the table. That's still wide open for the next owner.

What You Can Copy for Fast Growth

• Simple product line, simple site, simple checkout: When confusion is zero, sales bounce less.
• Transparent pricing. Customers felt they were paying smart, not just cheap.
• Direct engagement—real customer service, not just bots.

With a $1.3M total revenue run and a healthy exit price achieved practically overnight, Your Moon Time’s journey proves small bets on underserved markets can yield big wins—without massive teams or investor dollars.

Advice for Sellers

Jacob’s words for future sellers: Don’t lowball your business just to ensure a quick close—you can price high if you have tracked profits and real customer demand. But you need to defend your numbers and show clear growth paths to buyers.