How Luxeco Made $1,000+ in 4 Days with Jewelry Dropshipping

Case Study: Luxeco’s Rapid Valentine’s Success

In January 2023, online entrepreneur Jeremy Ray Holst spotted a viral soulmate necklace trending on social platforms. He knew he could ride that wave into Valentine’s Day. Instead of overthinking design, he focused on three core steps: precise product research, a straightforward Shopify setup, and a targeted TikTok ad campaign.

Product Research for High Demand

Jeremy used the hashtag #TikTokMadeMeBuyIt and a spy tool called FindNiche to validate that sellers were pulling in $10,000 daily with this necklace. FindNiche’s filters on order growth, reviews and competition revealed a sweet spot: a 14K white gold over stainless steel pendant with clear crystals and a 7mm cubic zirconia. He saw average daily sales and price trends, then locked in a reliable AliExpress supplier.

Store Setup on Shopify

Within days Jeremy launched “Luxeco” on Shopify. He chose a clean theme, used the hero image to showcase the necklace, and highlighted key benefits: adjustable chain, free shipping, money-back guarantee. Photo reviews from early buyers were front and center, convincing new visitors that this was a gift-worthy piece.

TikTok Ad Campaign Execution

Next, he set up a TikTok Business Account, added the pixel to track conversions, and created a conversion-focused campaign. Jeremy tested ad creatives featuring unboxing videos and heartfelt gift moments. He optimized for 18–34-year-old users interested in jewelry and romance. With a $50 daily budget, his cost per purchase stayed under $20.

Results in Four Days

Day one revenue hit $461. By day four, 19 orders rolled in and revenue reached $739. In total, Luxeco made $1,011 in just four days, netting $179 profit. And all this without a large ad spend, just smart timing, simple design, and data-driven ads.