How TYGRIS Transformed B2B Ecommerce with BigCommerce

Building a Scalable B2B Powerhouse

When Jed Simpson took over as General Manager of TYGRIS in early 2019, he inherited a proud family legacy dating back to 1971. The company supplied industrial clients with cleaning, lubrication, and protection solutions, yet most orders still arrived by phone and email. Jed set an ambitious goal: grow the business by £1 million in just 12 months. To get there, he needed a digital store that could handle complex B2B workflows and scale rapidly.

Facing the Headwinds of a Global Crisis

TYGRIS and its agency partner, Bspoq, launched the new B2B ecommerce site on BigCommerce at the start of 2020. Almost immediately, the pandemic threatened to derail their plan: customers reverted to phone orders amid uncertainty. Yet the stored stock levels, real-time pricing, and detailed product specs quickly proved indispensable. Shoppers, desperate for sanitizers and wipes, could now see availability online and place orders with confidence—no back-and-forth required.

Choosing Flexibility and Performance

Behind the scenes, the tech stack needed to be bulletproof. Bspoq selected BigCommerce B2B Edition for its open, reliable APIs and headless capabilities. Features like the quick order pad, purchase order management, and quote requests aligned perfectly with TYGRIS’ needs. The platform’s flexibility let the team adjust pricing rules and storefront layouts in real time—something legacy systems simply couldn’t match.

API-Driven Middleware for Seamless Integration

To unite distributors, ERP systems, and the storefront, Bspoq built a custom middleware portal—MyTYGRIS.com—using BigCommerce and Dropbox Business APIs. This layer validates requests, synchronizes stock data, and ensures accurate order submission. By decoupling the front end from back-office processes, updates to product information and promotional campaigns happen instantly, without developer bottlenecks.

Results That Speak Volumes

Comparing January–November 2020 with the same period in 2021:

• Orders increased by 99%.
• Revenue surged by 138%.
• Conversion rates jumped 145% to an average of 3.5%.

Jed reflects, “We now have a two-year head start on competitors. Our online agility and accuracy keep us steps ahead in embracing new technologies and opportunities.”

Looking Ahead to Global Growth

With success in the UK secured, TYGRIS eyes the US market. A major rebranding initiative is underway—featuring culture-driven videos and localized storefronts via BigCommerce’s upcoming multi-storefront solution. Jed’s advice? “Just do it. Going online is no risk; it’s the biggest opportunity for B2B brands today.”