How La Rosée Sparked an 88% Surge in Purchases with Shopify

Introduction

La Rosée, a Paris-based natural cosmetics brand launched in 2015 by two pharmacists, built up a network of nearly 9,500 pharmacies across France but faced limits on PrestaShop. A TV ad in the COVID period drove traffic spikes their platform could not handle, costing critical orders. They needed autonomy over content, faster performance, and less reliance on costly developer time.

The Challenge

On PrestaShop, global changes meant lengthy sprints with external agencies. Site navigation felt clunky, key menus were hard to update, and checkout flows required custom coding every time a promo came up. When traffic peaked, pages timed out. They lost sales, saw support inbox flooded, and growth stalled without a nimble backend.

Choosing Shopify

By July 2023, La Rosée moved to Shopify. They picked a premium theme that replicated the in-pharmacy look online, and set up a modular structure where nontechnical teams could edit banners, product info, and navigation without touching code. The migration itself took only weeks.

Key Solutions

First, they activatedShopify Flowto automate discount logic and segment customers based on skin-diagnosis inputs. Next, they installed Translate & Adapt to launch a French-and-English site, paving the way for exports. They cleaned up third-party apps, switching heavier scripts for leaner code to shave off load times.

Email outreach was linked withKlaviyo, so triggered sequences could reference a shopper’s quiz results. Less app bloat meant pages rendered 40% faster, and fewer customers pressed support links.

Results

Within three months, conversion rates climbed 53%. Completed purchases jumped 88%, thanks to Flow-driven dynamic offers. Page speed increased by 40%, cutting bounce rates. Customer service tickets fell by 30%, freeing the team to plan new launches instead of firefighting tech issues.

What’s Next

La Rosée is testing Yotpo for on-site reviews and exploring Hydrogen for headless storefronts. They’re confident that this agile setup can scale across Europe, maintain brand consistency, and keep delivering pure formulas in eco-friendly packaging.