How Style Girlfriend Built a Virtual Men’s Styling Hub with WooCommerce
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Turning a Column into a Full Styling Service
Megan Collins launched Style Girlfriend as a casual fashion column for average guys who wanted easy tips from a female perspective. Although she worried her lack of coding skills would hold her back, switching from Tumblr toWordPresserased that barrier overnight. Soon the column was syndicated nationally, and the library of posts kept traffic climbing.
Challenges of Moving Beyond Content
By 2020, clicks on affiliate links were solid, but Megan saw demand for deeper guidance. Men wanted tailored advice, not just top picks. The key was adding virtual styling sessions without testing a dozen platforms. She needed a unified system to sell both blog-driven products and one-on-one services.
Why WooCommerce Was the Answer
A WordPress-savvy developer recommendedWooCommerceto keep everything in one dashboard. Shopify felt like too many patches, but WooCommerce handled digital services, gift cards, and affiliate programs under one roof. Setup took just a few days: install WooCommerce, add a gift card plugin for gifting, and plug in an affiliate system for referrals.
Designing a Seamless Experience
The team defined two packages: Wardrobe Refresh (five-piece shopping list + video call) and Wardrobe Reboot (12-piece plan + outfit road map). On the shop page each item hovers neatly to reveal brand and product names. Styling bookings, gift cards, and affiliate sign-ups live side by side without extra menus.
Results and Growth Metrics
With blog content still driving organic traffic and affiliate revenue remaining healthy, the new styling services shot up 85% year-over-year. Notifications pop in Megan’s inbox so she knows each sale went smoothly. The entire operation runs from a single WordPress admin, so the non-technical founder barely has to think about tech hiccups.
Looking Ahead
Style Girlfriend is ramping up a pre-seed funding round to expand the team and polish the user journey. As the site grows, the blend of content, affiliate links, and virtual services on WooCommerce shows how a simple tech stack can power complex, high-touch offerings.
Key Takeaways
- 1Founder Megan Collins overcame her non-technical background by launching on WordPress, stripping away coding barriers to start her blog.
- 2Style Girlfriend uses blog posts both to earn affiliate commissions and to drive discovery of its paid virtual styling packages.
- 3Migrating to WooCommerce allowed the team to manage content, styling services, gift cards, and an affiliate program from one dashboard.
- 4Introducing a gift card plugin and an affiliate plugin boosted referrals and made gifting styling sessions effortless.
- 5A clean hover-overlay design on the shop page gives users a Nordstrom-style browsing feel while keeping updates simple for the team.
- 6By keeping the tech lean and focused, Style Girlfriend hit 85% year-over-year growth in styling revenue without adding extra platforms.
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