How Filtrous Increased Conversion by 27% in Just 63 Days with Shopify

Overview

Filtrous began in a garage, selling laboratory syringe filters one business at a time. After a decade of steady growth, they found their legacy ecommerce platform slowing them down. With customers complaining about clunky navigation, frequent errors, and a lack of automation, Filtrous’ team spent hours on manual order entry and invoice management. They needed a fresh approach that could scale worldwide without creating more headaches for their customer support and sales teams.

The Challenge

For one year, Filtrous poured custom development into BigCommerce, but the platform never delivered the flexibility they needed. Every minor UI tweak risked a site outage. The lack of new B2B features left the team scrambling—customers routinely phoned in orders because the storefront was painful to use. Behind the scenes, customer service logged dozens of manual entries each week, and sales reps wasted time on trivial tasks. Growth plans stalled under the weight of outdated tooling and manual back-office work.

The Solution

After evaluating multiple platforms, Filtrous chose Shopify’s B2B solution for its regular updates, flexible admin, and dedicated launch support. The team configured customer-specific catalogs, tiered discounts, and vault-stored payment methods in Shopify’s intuitive interface. They used Shopify Flow to automate invoice emails and payment reminders, and leveraged staff permissions so sales reps could place orders for their assigned accounts without switching tools. The result was a fully functional wholesale storefront that went live just two months after signing the contract.

Results

The new Shopify site let customers self-serve for routine tasks, freeing Filtrous’ teams to focus on sales and marketing. Basic orders, account updates, and payments now flow through the storefront and sync directly with the company’s ERP and CRM. Filtrous saw its first B2B order within days of launch, and organic conversion jumped 27%. Manual work dropped by 10 hours a week for support and another 2 hours for sales reps, rebuilding valuable time back into growth initiatives.

• Launch completed in 63 days with zero downtime
• Automated invoice emails via Shopify Flow
• 27% increase in organic conversion rate
• 12 hours of weekly manual work eliminated

What’s Next

Looking ahead, Filtrous plans to test multi-currency pricing and expand into new markets. With Shopify’s global infrastructure and continuous B2B innovation, they have peace of mind that growth will not break their storefront. Early access programs keep them at the forefront of new features, so they can continue refining the buying experience without a single code freeze.