How Stanfield’s Boosted Conversions 168% with Shopify Plus

Facing the Limits of a Legacy System

For decades, Stanfield’s managed multiple brands and thousands of product variants with clunky software that slowed updates and frustrated shoppers. Merchants struggled to make even small design tweaks, and the checkout process felt outdated on mobile. As desktop traffic gave way to smartphones, the brand risked missing out on a generation of buyers.

Identifying Core Challenges

The team knew their legacy platform was holding growth back. Site speed lagged during high traffic, the admin interface was difficult for new hires, and custom code made integrations painful. Plus, manual order routing ate up hours every day.

Choosing a Modern Commerce Platform

After evaluating options, Stanfield’s selected Shopify Plus for its stability, scalability and robust API. Working with agency partner Able Sense, they designed a fresh theme optimized for mobile, simplified navigation and streamlined the checkout. The result was a crisp, responsive store that loaded quickly and felt intuitive on any device.

Streamlining Operations with Automation

Using Shopify Flow and Plus Certified Apps, Stanfield’s automated key workflows—like low-stock alerts, customer segmentation and order tagging. Their ERP system now syncs directly, cutting manual data entry and reducing errors. Staff can focus on planning campaigns rather than wrestling with spreadsheets.

Measurable Growth in 12 Months

In the first year post-migration, the brand saw a 168% jump in conversion rate, a 59% increase in transactions and a 20% rise in average order value. Faster page loads and a clear layout boosted customer satisfaction, and a stronger backend freed up the team to run promotions and test new ideas without delays.

A Foundation for Continued Success

Stanfield’s digital shop is now a scalable engine ready for future growth. They’ve laid the groundwork to expand into new markets, launch subscription services and add more brands. With Shopify Plus as a partner, their next chapter is off to a fast start.