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How Charlie Chang Turned Medical School Rejections into a $1.5M Finance YouTube Empire

6/18/2024
Charlie Chang
Charlie Chang
www.youtube.com/c/CharlieChang
Los Angeles, United StatesFounded 2018
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Monthly Revenue
$197,700
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Founders
Charlie Chang
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Employees
1
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Business Description

Charlie Chang is a finance education brand built around a YouTube channel delivering daily financial advice to Gen Z and Millennials. He leverages affiliate marketing, sponsorships, ad revenue, online courses, and one-on-one coaching.
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Executive Summary

Charlie Chang took a dramatic turn after being rejected by 15 medical schools in 2014. He launched a finance-focused YouTube channel in 2018, grew to 650K subscribers, and built five passive income streams to reach $1.5M in annual revenue by 2021.
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Case Study Content

From Med School Rejections to Finance Content

Charlie Chang planned to become a doctor until blood and needles turned him away. After 15 straight medical school rejections in 2014, he hustled through tutoring, modeling, dropshipping and real estate. Nothing stuck—until money education became his focus.

Finding the Right Niche in 2018

Charlie had tinkered with YouTube since 2006 but posted random clips. In early 2018 he committed to a theme: “talking about money.” By sharing earning, saving and investing tips on YouTube, Instagram and TikTok almost daily, he began to build a small but engaged following.

The Covid-19 Growth Spurt

In April 2020, stimulus questions surged. Charlie posted 20 videos on relief, one went viral—earning $10,078 in ad revenue and adding 30,300 subscribers in 30 days. May’s 19 videos generated $15,791. By June he landed a $250 TikTok sponsorship from Foundr.

Building Multiple Income Streams

By November 2020, Charlie hit 200K subscribers and launched his first YouTube course. In 2021, affiliate marketing brought in $86,000 in January and scaled to an average of $150,000 per month. Today, five main streams power his business:

  • Affiliate Marketing (40%)
  • Brand Sponsorships (25%)
  • YouTube Ads (25%)
  • Online Course Sales (<5%)
  • One-on-One Coaching (<5%)

Current Scale and Schedule

In 2022, Charlie boasts over 650K subscribers, $197,700 average monthly revenue, and a 35-hour workweek that he fits around his own lifestyle. He films with Final Cut Pro, hosts courses on Kajabi, and meets clients via Zoom.

Looking Ahead

He’s now building StartupWise, a SaaS for entrepreneurs, plus Side Hustle Mastery and the Hustle Club newsletter—all anchoring back to smart money moves for Gen Z and Millennials.

Lessons Learned

Charlie’s journey shows that pivoting from a planned path, staying consistent on content, and experimenting with monetization can turn setbacks into a seven-figure brand.

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Key Takeaways

  • 1Consistency on a focused theme—Charlie posted finance videos almost every day, which accelerated growth faster than random uploads.
  • 2COVID-19 content relevance—he spotted stimulus interest early, produced 20 targeted videos, and saw a viral breakout in April 2020.
  • 3Diversified income—five revenue streams (affiliate links, sponsorships, ads, courses, coaching) lowered risk and boosted overall earnings.
  • 4Community engagement—by answering questions that few were covering, he attracted a loyal Gen Z and Millennial audience.
  • 5Lean operations—working up to 35 hours a week and using tools like Final Cut Pro, Kajabi, and Zoom kept overhead low.
  • 6Product expansion—launching courses and SaaS products allowed Charlie to scale beyond ad revenue and sponsorship checks.
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Key Facts

Annual Revenue
$1.5M
YouTube Subscribers
650K
Average Monthly Revenue
$197.7K
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Tools & Technologies Used

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About the Author

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Founders Hut

Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.