How Bobo Choses Boosted Mobile Conversions 20% and Cut Tech Issues with Shopify Plus

Background

Bobo Choses started in 2008 in Barcelona as a playful children’s and women’s fashion brand. Their unique prints and patterns won fans in Europe and Asia, but the technology holding the brand back was anything but fun. They built their ecommerce on Magento, combining an internal tech team, an agency, and a freelancer just to keep the lights on. Cloud servers were managed by yet another agency, and promotions, site speed, and checkout reliability were a constant headache.

The Challenge

Every campaign launch meant the internal team spent more than 80% of their time repairing broken promotions, slow page loads during peak traffic, and checkout errors. Worse, customer data lived in separate silos. Returns, purchase history, and in-store pick-up requests couldn’t flow between physical stores and the website. They had no way to tie online and brick-and-mortar experiences together, killing any chance of genuine loyalty. Mobile payments like Google Pay and Apple Pay were out of reach because integrating them with Magento was too expensive and risky.

The Solution

When Bobo Choses moved to Shopify Plus and activated Shopify POS, everything changed. They consolidated their website and three physical stores—Born, Mataró, and their flagship on Rambla Catalunya—onto one platform. No more juggling multiple vendors. In-store staff saw online purchase history, online shoppers could select local pickup, and customer records finally lived in one place. The out-of-the-box Shopify POS supported Google Pay and Apple Pay without custom code. Plus the one-page checkout cut down form fields and page loads.

Results

Within months, mobile checkouts were 20% more likely to convert. Technical incident time collapsed from 80% to only 10% of the team’s bandwidth, freeing developers to build new features and marketing tools. Operating costs fell, and profitability rose thanks to fewer outages and a smoother shopping experience. Rollouts that might have taken years on Magento went live in weeks on Shopify Plus.

Key Learnings

Migrating to a unified commerce platform can unlock team productivity and customer loyalty. Removing technical complexity drives faster feature delivery and higher conversions. Integrating point-of-sale with ecommerce builds a seamless brand journey at every touchpoint.