How SilkSilky Achieved 680% Growth with Shopify Plus

Background

SilkSilky launched in April 2021 with a clear mission: offer ultra premium 6A Grade mulberry silk pajamas and accessories directly to consumers worldwide. From day one the brand chose Shopify as its commerce platform, knowing it needed a reliable foundation that could scale beyond China’s borders.

The Challenge

International expansion was far from a simple language-translation task. SilkSilky faced different size standards, currency conversions, and payment habits in each region. They also needed up-to-the-minute data to adjust production schedules, forecast demand, and control costs. At a return rate of 7%–8%, the brand had to find ways to minimize fraudulent orders and unhappy customers before more growth became too expensive.

The Solution

Eight months after launch, SilkSilky upgraded to Shopify Plus. They linked Shopify’s API architecture to a self-developed ERP system to pull real-time data on inventory levels, production cycles, and financials. This pushed procurement waste down, shaving about 20% off costs in the first year and over 40% by year three. Multi-site functionality let them spin up country-specific stores—no extra licensing fees—so each market had its own currency, language, promotions, and user management.

On the checkout side, SilkSilky reordered payment methods to match local habits. They also added a post-purchase survey directly on the confirmation page, lifting feedback rates 3X over email campaigns. Leveraging Shopify Flow, they flagged risky orders and held them for manual verification, cutting the return rate to under 1%. Finally, the team tapped apps from the Shopify App Store—Re:amaze for live chat support and Joy for loyalty points—to round out a seamless customer journey.

Results

After two years on Shopify Plus, SilkSilky saw a 680% jump in sales revenue. Conversion rates in European markets climbed significantly as local customers found familiar payment and shipping options. With return rates down from about 7.5% to 1%, the brand protected its margins while delivering better service. Their custom ERP integration led to a 40% reduction in procurement costs. Overall Shopify Flow and tailored checkout adjustments helped SilkSilky secure its position as a premium silk retailer on the global stage.

Key Metrics

• 680% increase in sales in two years after upgrading to Shopify Plus
• Return rate reduced from 7%–8% down to 1%
• 3X higher checkout survey response rates versus email follow-ups