How Rumpl Doubled Revenue and Scaled Sustainably with Shopify Plus

Background

Rumpl began when Wylie Robinson found himself warming up in a sleeping bag after his car wouldn’t start post-adventure. That moment sparked the idea to merge outdoor gear’s performance with bedding comfort. The goal: design a lightweight, packable blanket that resisted moisture, packed small and felt cozy at home or by a campfire.

Challenges

As the original puffy blanket took off, manual order processes, stock tracking and discount management became overwhelming. Site speed dipped when product drops spiked traffic. Limited-edition launches demanded precise timing, but alerts and manual coding slowed the team down. They handles high volume without issues most days, but peak events still strained their setup.

Implementing Shopify Plus

Moving to Shopify Plus unlocked advanced tools.Shopify Flowautomated discount code creation and inventory notifications. Now alerts fire the moment stock dips below a threshold, so restock and promos stay timely. WithShopify Scripts, Rumpl built custom logic for bundle pricing and scheduled limited-edition drops—no extra developer hours. Online Store 2.0 let them rebuild site sections for faster load times and flexible layouts, ensuring pages stay nimble as the catalog grows.

Optimizing for Sustainability

By keeping the core team lean, savings went toward responsibly sourced materials, third-party certifications and partnerships with environmental causes. Streamlined workflows mean fewer resources spent on routine tasks and more energy devoted to vetting suppliers, testing recycled fabrics and promoting mission-driven initiatives.

Results

In under two years, Rumpl saw a 130% lift in orders, a 109% surge in revenue and a 39% boost in conversion rate. Faster launches, automated inventory alerts and seamless bundle management translated into happier customers and fewer stockouts. Plus, teams now focus on customer experience and brand values rather than manual admin.

Conclusion

Rumpl’s switch to Shopify Plus, combined with Flow, Scripts and Online Store 2.0, proved that a flexible platform and smart automation can drive rapid growth while supporting sustainability goals. They’ve kept operations nimble, invested in eco-friendly materials and empowered their small team to achieve big results.