How Rest Generated $30M in Two Years with Shopify Plus

Introduction

Rest launched to serve hot sleepers looking for bedding that actually cools down during the night. Traditional bedding brands dominate the market, but Rest saw an opportunity to combine targeted product design with Shopify Plus technology to stand out. By focusing on data visibility, automation, and customized checkout, they built a flexible back end that handled regional demand without adding headcount.

The Challenge

Fast growth created a surge in orders from Canada, Australia, and the US. The operations team spent hours filtering orders by IP address and manually copying exclusive discount codes for each region. As order volume climbed, this effort led to mistakes and missed sales. Rest needed a solution that could manage multiple stores under one roof, automate repetitive tasks, and reduce staffing strain.

The Solution

Upgrading to Shopify Plus unlocked powerful features that addressed every pain point:

• Shopify Analytics offered clear metrics on store visits, return customers, and sales trends for each region.
• Shopify Functions automated bulk discount code creation and customized checkout upsells—no more manual code copying.
• Shopify Flow handled inventory updates and order processing workflows, cutting out repetitive tasks.
• Checkout Extensibility enabled multiple payment options like Shop Pay, PayPal, Google Pay, and Klarna, while adding ‘also consider’ upsell modules.

The Results

With those features in place, Rest saw immediate gains:

• 10% increase in average order value.
• 8% lift in conversion thanks to checkout customizations.
• 12% boost in upsell conversion rates.
• 40% reduction in manual order and inventory tasks.
• 30% drop in operational complexity.
• 20% fewer staff needed for multisite management.

Looking Ahead

Rest is now set to expand into new markets with the same back-end structure. Automated processes free the team to focus on marketing and product development. Advanced analytics guide local promotions, and checkout modules help capture every upsell opportunity. By sticking with scalable tools, Rest plans to keep growth steady without adding complexity.