How Oh My Cream Doubled Revenue with Shopify Plus Omnichannel Strategy

Introduction

Oh My Cream began in Paris back in 2012, pairing a brick-and-mortar concept store with an editorial-style blog. From day one, the brand invited customers into a beauty magazine that doubled as a shoppable storefront. But by the time they added hundreds more SKUs and opened multiple shops across Europe, the custom CMS could not keep up. Performance lagged, updates were slow, and teams spent hours running manual reports instead of refining customer journeys. When growth stalled, the leadership knew they needed a unified platform built to scale.

Challenge

The initial site served content well but peeled away under the weight of thousands of product references. Inventory data and customer profiles lived in separate systems, and offline purchases rarely linked back to online accounts. Real-time reporting was impossible. Marketing teams could not tailor promotions based on in-store behavior, and shoppers often saw inconsistent product availability. Without a single view of each customer, building meaningful loyalty incentives felt out of reach.

Solution

Oh My Cream migrated to Shopify Plus and later swapped to Shopify POS at checkout to capture 360-degree customer data. They built a custom middleware flow that unified orders and profiles from every channel before native omnichannel tools arrived. Meta-fields and apps like Judge.me and SuperFields by Maestro streamlined product details and reviews. Data now landed in one dashboard, freeing developers to focus on brand experiences instead of integrations.

Results

Within the first year on Shopify Plus, Oh My Cream saw a 2.6× lift in revenue and a 25% growth in average online cart. Customer lifetime value jumped 50% once the loyalty program—powered by Yotpo—went live. Teams reclaimed hours each week from manual processes, and marketing budgets drove more impact with clearer ROI reports. The omnichannel foundation unlocked store promotions that synced instantly with email campaigns.

Conclusion

By consolidating onto Shopify’s enterprise platform, Oh My Cream traded technical sprawl for a streamlined ecosystem. Real-time inventory syncing, a single customer record, and modular apps gave the brand room to grow. The case proves that when technology keeps pace, teams can spend less time fighting tools and more time shaping memorable shopping experiences.