How AgencyJR Drove $251K in 24 Hours for an E-Commerce Launch

Introduction

Launching a new product in a crowded online market calls for more than just a shop page and a few ads. AgencyJR broke the process into four clear phases, hype, list building, launch and follow-up, to guide their client from zero audience data to $251K in day one sales. Below is how they executed each phase.

Phase 1: Building the Hype

Two weeks before launch, AgencyJR secured an influencer with 1.4 million followers. The influencer ran two teased Instagram story series showing behind-the-scenes and announcing a big reveal date. The brief clips prompted followers to watch for more and created buzz without revealing the actual product.

Phase 2: Capturing Emails

With hype in place, the team published a countdown landing page inviting sign-ups for early access. The influencer shared it three times over a week, yielding 40,000 emails. This audience was gold, they could now be messaged directly or targeted with lookalike and remarketing ads.

Phase 3: Launch Day Sales

On D-day, two emails went out: one to promote the product, another as a follow-up for non-buyers. The influencer amplified the push with story posts. By midnight, sales hit $251,000. The combination of built-up anticipation, direct outreach and social proof made this possible.

Phase 4: Follow-Up Nurture

Rather than shutting down after launch, AgencyJR sent six more emails over three days to the non-buyers. Each message reminded subscribers of product benefits and deadlines. This added $90,000 over days two through four, bringing total revenue to $341,000 in just four days.

Results

The four-phase plan, tease, list, launch, follow-up, turned a single-day event into a multi-day revenue engine. By warming the email domain beforehand and drip-feeding details, the team kept open rates high and inbox placement solid. The result: $341K in four days and a new blueprint for fast e-commerce launches.

Conclusion

This case shows that a structured approach with clear milestones can unlock rapid growth. Influencer reach, email list control and timely reminders combined to turn interest into dollars. Teams that copy this roadmap can reduce guesswork and edge ahead in competitive markets.