How Brendan Mace Generates $5K/Month with 20-Minute Email Funnels

Overview

Brendan Mace discovered a way to turn simple email sequences into a self-funded traffic and sales engine. By focusing on two core actions—building an email list with an attractive “ethical bribe” and immediately promoting a low-ticket front-end affiliate offer—he creates a cycle of traffic, subscribers, and instant revenue that he reinvests into more clicks. Despite popular belief, you don’t need advanced tech skills or days of work. Brendan spends no more than 20 minutes each day maintaining his funnel and still pulls in over $5,000 in affiliate commissions each month.

The Two-Step Email Funnel

Step one is list building: launch a simple squeeze page with a compelling headline that promises a quick result in exchange for an email. His “Quick n’ Easy” headline formula made him hit a record 58.62% opt-in rate—well above the industry average. As soon as a visitor subscribes, step two kicks in: Brendan presents a low-ticket affiliate product priced between $7–$19. The impulse purchase covers his ad spend and leaves profit for reinvestment. Over time, his list has grown to 40,000 subscribers, each representing long-term earning potential.

Building the Landing Page

Brendan uses ready-made templates via WP Profit Builder (or alternatives like LeadPages and OptimizePress) to spin up high-conversion squeeze pages in under 30 minutes. He focuses on three elements: simple design, a strong value proposition, and curiosity. The headline poses a question with only a hint of the answer, while the copy teases the transformation that the freebie offers. A clean layout with a single opt-in box eliminates distractions and drives that 58%+ opt-in performance.

Traffic Acquisition

To fill the funnel, Brendan buys solo ads at about $0.40 a click. He targets tier-1 traffic from the US, UK, and Canada to maximize conversion rates. Because he presents an immediate opportunity to buy a small-ticket affiliate offer after opt-in, he recoups his cost per click almost instantly. Over time, the reinvest-or-profit loop pays for itself and drives list growth without breaking the bank.

Front-End Offer Strategies

Rather than waiting weeks to monetize, Brendan presents an affiliate offer right after signup. He picks inexpensive, high-impulse products from networks like ClickBank, JVZoo, and WarriorPlus. A solid 5% conversion on a $9.95 offer means every 1000 clicks can deliver about 50 sales. Brendan stacks upsells to boost revenue per buyer and then funnels those profits straight back into more solo ads—fueling an endless cycle of traffic, subscribers, and cash.

Results and Scale

In under a year, Brendan’s approach scaled to 40,000 subscribers and $5,000/month in affiliate commissions—all while working less than 20 minutes daily. He’s leveraged simple tools, template-driven pages, and single-touch promotional emails to build a passive-income business that funds its own growth. His success proves that small, repeatable steps can beat complex launches and product creation.

Conclusion

Brendan Mace’s email funnel blueprint shows that you don’t need to reinvent the wheel. Find a clear lead magnet, set up a one-page funnel, drive tier-1 traffic, and immediately monetize with a low-ticket offer. Keep each part lean, test headlines, and reinvest the profits. In just 20 minutes per day, you can build a self-funded engine that both scales and pays your bills.