How Todd Kunsman Built and Sold Invested Wallet for Six Figures

Turning a Part-Time Blog Into a Six-Figure Asset: The Invested Wallet Story

Building a money-making side business while holding down a full-time job is usually just an ambition for most. But for Todd Kunsman, launching and scaling Invested Wallet proved that with the right approach, you can beat the odds—without burning out or chasing hype.

Story Begins: Real Finance for Regular People

Back in June 2018, Todd Kunsman, a self-taught finance enthusiast and marketing pro from Allentown, Pennsylvania, wanted to fill a gap he saw in personal finance content. Plenty of blogs told rags-to-riches stories or paraded quick fixes. Todd, on the other hand, believed in realism and steady growth—sharing his own progress, missteps, and lessons. That was his starting angle.

His day job in SaaS gave him experience in SEO, content strategies, and brand-building. But Invested Wallet was truly a ground-up project—built during nights and weekends, bootstrapped, and handled solo for the bulk of its life.

First Year: Slow Growth, Smart Results

The finance blogging world is fiercely competitive. Huge publishers crank out dozens of articles weekly, outspending and outposting the little guys. Todd, publishing only once or twice a week, seemed outmatched. But by identifying low-competition topics and prioritizing in-depth answers over content bulk, he got some traction.

Instead of heavy upfront investment, he worked lean—reinvesting the site’s modest first-year profits (about $7,000) into incremental costs, mainly in hosting and, later, freelance writers. Not bad considering most blogs earn zero their first year.

The Secret Weapon: HARO Outreach for Backlinks

If he were to compete on search, Todd knew the blog needed serious domain authority. Here’s where he pulled away from typical bloggers: Instead of cold-outreach link swaps or gray-hat tactics, he usedHARO (Help A Reporter Out)—responding within minutes to journalist queries and combining speed with original takes.

That focus grabbed him mentions inCNBC, TIME, Business Insider, HuffPost, and more. Each link didn’t just bring SEO power; some drove direct spikes of new readers. Most bloggers dabble in HARO. Todd made it a daily practice, tracking outreach, experimenting with reply templates, and not giving up after rejections.

Content Creation: Balance of Story and SEO

Everything on Invested Wallet came back to two criteria: Does this help the average reader with a real-money problem? And will it rank for a worthwhile search phrase? Todd wrote every single article himself for two years, focusing many on real-life money moves and actionable investing lessons. Later on, two freelance writers pitched in, butTodd kept control over outlines, voice, and editing.

Key to his efficiency: a huge spreadsheet of keyword ideas, organized by category, checked with SEMrush and Keyword Surfer to size up competition. Every new post had a purpose.

Scaling: Picking Traffic and Income Streams

With growing Google traffic, Todd started mixing in affiliate posts for extra income and took on sponsorship deals once he had enough brand recognition. Display ads added a third stream. His priorities remained: grow traffic first, then monetize selectively. By the end of 3 years, the blog brought in reliable revenue.

Decision to Sell: Knowing When to Move On

By mid-2021, after three years and some Google algorithm rollercoasters, Todd felt burnout. The site could keep growing, but he wanted to focus on new projects and prepare for big changes at home. Crucially, he knew his limits—it was time to move on.

The Exit: Networking, Not Marketplaces

Instead of paying hefty fees to a broker or listing on massive flip sites, Todd went direct: he posted quietly in select personal finance networks. Two deals were on the table quickly (one fell through, but another closed). The buyers were niche insiders—who already respected the value of what had been built.

He secured asix-figure sale(amount undisclosed), and since he’d bootstrapped, nearly all of it went straight to his next chapter.

Beyond Invested Wallet: More Ideas, Same Playbook

After a short break, Todd shifted gears, foundingRemote Work Junkiein March 2022, mixing his remote-work knowhow and digital content skills. Even while working full-time in marketing, he’s kept the formula simple: focus, relevance, and building audience trust.

Lessons for Others

• Don’t chase overnight growth; compounding and discipline win in niche blogging.
• HARO (or similar PR platforms) give you outsized returns with effort and persistence.
• Keen keyword research and category planning make scaling content doable—even solo.
• Your story is enough if it’s genuine and consistent; connection with readers beats flashy case studies.
• You don’t need exit brokers if you can join and engage with real communities.

What’s Next?

Todd continues in marketing for SaaS companies, now juggling Remote Work Junkie and plans for a marketing agency. He underscores that you learn more treating a side hustle as a real business, from taxes to bookkeeping to sales—lessons he recommends to anyone starting out.

Conclusion

The Invested Wallet story isn’t one of overnight rocketship growth or internet fame—it’s better: a methodical, honest approach to online business, results you can repeat, and a big payout after years of sweating the small stuff. If you start with purpose, the right strategy, and patience, similar wins are there for the taking.