How GlassCraft Door Company Achieved 150% Sales Growth with BigCommerce

Introduction

GlassCraft Door Company started as a family-run glass supply store in Houston in 1977 and has since become a premier manufacturer of hardwood and fiberglass entry doors. Despite world-class craftsmanship and sustainable practices, the company faced challenges adapting its B2B2C model to an online environment. Traditional orders via phone, fax, and email couldn’t scale to meet distributor and direct-customer demands. Frustrated by off-the-shelf platforms that lacked customization, they looked for a solution that would not only showcase their extensive product catalog but also streamline operations for distributors.

Challenges

For years, GlassCraft struggled to find a digital home that could replicate the in-person ordering experience and handle intricate configurations. Distributors needed multi-user access to quotes and order histories, while end consumers required a simple yet powerful way to build custom doors. The sheer volume of variants – over 200,000 possible combinations of styles, glass patterns, and hardware – posed technical limits for many ecommerce platforms. GlassCraft also lacked the internal development capacity to build from scratch, and needed a partner capable of delivering on time and within budget.

Solution

Choosing BigCommerce’s B2B Edition gave GlassCraft the flexibility to build tailored features without sacrificing performance. Partnering with EYStudios, they implemented:

• Multi-user accounts enabling distributors to add employees, track quotes, and manage orders from a shared portal.
• Advanced quoting tools cutting quote preparation time by half, crucial for fast-moving distribution networks.
• DoorCrafter configurator, a custom-built wizard that guides users through style, glass, and hardware selections without overwhelming them.
• A one-to-one mobile app supporting Android and iOS with AI chatbot Doorothy, so teams can present options and close deals on the go.

By offloading variant logic to a streamlined configurator and leveraging BigCommerce’s robust API, they transformed a complex supply chain into an intuitive digital journey. The partnership with EYStudios ensured deadlines were met and the final product reflected GlassCraft’s vision.

Results

Since launching, over 48% of orders now flow through the online platform, up from just 15%. That shift contributed to a 150% increase in sales and a tenfold growth in user registrations. Distributors praised the new system, closing deals in half the time. 88% of users actively engage with the site, and GlassCraft earned the 2024 BigCommerce Customer Award for Shopper Experience. These achievements underscore how a focused ecommerce strategy can unlock new revenue streams and operational efficiency.

Looking Ahead

With a multi-year roadmap, GlassCraft will expand B2B2C capabilities further, allowing distributors to set up end-customer profiles and deliver personalized quotes directly. Continuous innovation with BigCommerce promises that the company will keep refining the user journey and strengthening distributor partnerships well into the future.