How Kimbo Roasts Up 87% More Leads with Shopify Plus

Overview

Kimbo, the famed coffee roaster from Naples, needed a more flexible online store to fuel its international growth. After years on Magento 2, technical overhead and slow updates were stalling user experience and SEO performance. They chose Shopify Plus to sharpen speed, simplify integrations, and preserve their search rankings.

The Challenge

With sales channels spanning retail, wholesale and ecommerce, Kimbo’s team was juggling complex inventory and checkout systems. Magento updates were heavy and required dev cycles that slowed marketing tests. They risked losing their spot in search results and frustrating customers with slow page loads and outdated design.

The Solution

Working with digital agency Spotview, Kimbo split the rollout into two phases. Phase one launched ashowcase storethat captured leads through a homepage quiz, keeping SEO intact and traffic flowing. Then they integrated their merchant-of-record system and internal ERP before flipping on purchase functions. Shopify Plus’s app ecosystem—Bundle Products, Search & Discovery, Shop Quiz—and a Klaviyo connection made customizations simple.

Implementation Details

• Four-month migration timeline with two parallel workstreams: lean preview site + backend integrations.
• Custom fields added to checkout using Shopify Checkout Extensibility for invoicing requirements.
• Profiling quiz on homepage to qualify organic visitors as leads before enabling purchase.
• Seamless switch to live store without interrupting consumer traffic or SEO rankings.

The Results

In just three months after going live, Kimbo saw:

• 87% increase in organic qualified leads without any paid campaigns.
• 5.7% jump in organic site traffic.
• Conversion rate reaching 1.1% and climbing.

Key Learnings

A phased migration with a lead-capture preview kept SEO intact and let Kimbo test features before full go-live. Using Shopify Plus’s native tools and third-party apps sped up customizations and reduced reliance on heavy dev resources.