EcoEnclose Accelerates Sustainable Growth with BigCommerce Migration

How EcoEnclose Revitalized Their Ecommerce Storefront

EcoEnclose, a pioneer in eco-friendly shipping supplies, had built a loyal following with its 100% recycled boxes and mailers. By late 2018, however, the aging Volusion platform was creating friction: a dated interface, multi-step checkout, and limited custom coding options left the team feeling constrained. Determined to offer a best-in-class customer experience, EcoEnclose partnered with Optimum7 to evaluate a migration to BigCommerce.

Spotting the Roadblocks

Under the hood of their Volusion store, complex packaging calculators and on-the-fly artwork rendering features struggled to perform. Every time a shopper selected custom dimensions or printing options, the site’s slow backend hampered conversion. Navigation felt stale— shoppers couldn’t easily explore resource pages or sustainability guides, and bounce rates climbed.

Choosing BigCommerce

With Optimum7’s recommendation, EcoEnclose set up a BigCommerce sandbox. The team quickly saw its flexible APIs and modern theming engine unlock new possibilities: a sleek single-page checkout, dynamic pricing updates, and a mobile-responsive storefront that highlighted their sustainability story. Integrations with Shogun and ShipperHQ promised to streamline merchandising and shipping options without endless workarounds.

Seamless Migration and Launch

Working closely with BigCommerce support during the sandbox phase, EcoEnclose migrated product catalogs and custom codebase in a matter of weeks. Rigorous testing caught edge cases in their packaging configurator, while live preview tools allowed stakeholders to approve design tweaks instantly. When launch day arrived, the transition was virtually invisible to customers—except for the smoother navigation and faster load times.

Integrating Best-in-Class Apps

Post-launch, EcoEnclose expanded its capabilities with:

• Shogun: for streamlined page design and performance tracking
• ShipperHQ: to tailor shipping rules and rates by region and packaging type
• Lucky Orange: enabling heatmaps and session recordings that revealed friction points
• Remarkety: powering automated email campaigns for abandoned carts and repeat buyers

Results That Pack a Punch

Within four months of going live, EcoEnclose saw a 100% increase in online revenue, a 134% jump in user sessions at launch, and a 99% surge in order volume. The new storefront’s speed and design improvements slashed bounce rates, while automated workflows freed up the team to focus on product innovation and content.

A Foundation for Future Growth

By unlocking BigCommerce’s robust ecosystem, EcoEnclose now experiments confidently with new page layouts, personalized promotions, and advanced sustainability calculators. The streamlined backend means less coding overhead and more time for strategic initiatives—ensuring they can continue to lead the packaging industry toward a greener future.