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JustBeepIt started as a lean side project after graduating from a startup accelerator with no marketing budget and zero sales. Within months, it pulled in $35,000 in revenue, all sourced from free or low-cost channels. Below we unpack the exact steps they used.
The team spent four weeks building a 3,500-strong email list before launch. On launch day, they reached out to every subscriber, securing enough upvotes and comments to hit the #1 spot on Product Hunt. That visibility drove hundreds of sign-ups without a single dollar spent on ads.
They captured every milestone—first 100 users, Product Hunt win, new features—in short posts on IndieHackers, Reddit, and Medium. This “Infinite Marketing Glitch” amplified each win into a viral moment, often landing on community homepages and generating waves of traffic.
By sharing wins and setbacks five times a week on LinkedIn and Twitter, they drove 40% of total traffic and grew their following from 100 to over 2,000. Their tip: talk about your company every day. It costs nothing but delivers steady attention.
Getting into AppSumo Select meant AppSumo paid for most of the ads. With a unique product and proof from Product Hunt, they secured acceptance and saw 70% of their sales flow through this channel.
Last month, JustBeepIt earned $12,000 in revenue, bringing total sales to $35,000—all from no-cost tactics. By combining strategic launches, community engagement, social consistency, and partner platforms, they achieved fast, sustainable growth without a marketing budget.
Use these steps as a blueprint to replicate JustBeepIt’s zero-budget growth. From building an email list to leveraging community platforms and strategic partnerships, every tactic here can be applied to your own product launch.
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