How Daily Harvest Scaled Rapidly by Migrating to Shopify

How Daily Harvest Replatformed with Shopify

Daily Harvest began in 2015 to make it easy for people to enjoy organic, plant-based meals at home. As demand soared—first online, then in national retailers like Kroger and Target—their custom-built systems couldn’t keep up. Engineers spent more time fixing day-to-day glitches than building new features, and adding retail and B2B channels felt nearly impossible.

The Challenge

Legacy, homegrown code was brittle and complex. Every update risked breaking the front-end across mobile, desktop, and in-store kiosks. Integrating new payment methods, refining subscriptions, or trialing loyalty ideas required wrestling with hosting, data pipelines, and third-party providers—slowing every project to a crawl.

Choosing Shopify

After evaluating options, the team saw that a Liquid site on Shopify was the clearest path forward. With Shopify’s built-in toolkits, vast app ecosystem, and regular Editions launches, Daily Harvest could consolidate its tech stack, reduce maintenance, and tap into new features on day one.

Implementing the Solution

Partnering with the Shopify Expert agency Domaine, Daily Harvest rebuilt its store on a custom Liquid theme. The modular templates let marketers copy, paste, and reuse sections instantly—slashing development time. For subscriptions, they integrated Ordergroove to power dynamic bundles, store credits, and flexible skip or swap flows. B2B sales were unlocked through Shopify’s wholesale channels, letting the team trial new retail pipelines without extra platforms.

Results and Impact

Within weeks of launch, the engineering team shifted from firefighting to innovation. New promotions, diet-friendly filters, and search upgrades rolled out in hours rather than days. The leaner stack cut hosting costs and eliminated data-pipe headaches. Looking ahead, store credits for loyalty and advanced B2B features are on deck—built into the same Liquid site, ready for launch.