How Venezia FC Saved 2 Inventory Days Weekly & Grew Sales 10% with Shopify

Venezia FC’s Shop Overhaul with Shopify Plus

Venezia FC, the club that brought orange, green, and black to Venetian streets, found its rapid e-commerce growth creating headaches. Three island shops, pop-ups at Pier Luigi Penzo stadium, and an online store meant stock errors and frustrated fans whenever they tried to buy match-day jackets or scarves. The team needed real-time visibility on every channel, fast.

Tackling Real-Time Stock Tracking

Before Shopify Plus, updating inventory meant juggling spreadsheets and manual counts. One out-of-date product listing led to overselling jerseys that weren’t in stock. That eroded trust quickly. Clarity was missing, and the club’s reputation at risk. They chose a unified system so every sale, online or in store, showed up instantly.

Rolling Out Shopify POS

In under a week, the team had Shopify POS up and running. Staff were scanning barcodes, processing payments, and syncing orders without fuss. It manage stock across channels in real time, and the team saw how small choices pile up. A single sale in a pop-up updated online availability at once.

Leveraging Integrated Apps

With Stocky, forecasting based on 30-day sales patterns let them reorder smartly and save 48 hours each week. Shopify Flow automated cart recovery and customer follow-ups, while Sufio handled invoicing outside Shopify. Mailchimp and native Shopify Email powered newsletters and abandoned-cart campaigns. Bandoo kept peak-season payments smooth.

Results and Growth

The club reclaimed two full days weekly on inventory tasks and saw a 10% lift in online conversion. Fans got accurate stock info before going to the store, boosting satisfaction. Employees now focus on service and merchandising instead of data entry. Armed with a single platform, Venezia FC is ready to launch B2B offerings, support multi-currency pricing, and grow beyond Italy.