How Valor.Bet & Valor.Casino Built a $1.23M Custom Online Casino

Introduction

In a market flooded with one-size-fits-all casino engines, Valor.Bet & Valor.Casino chose to build from scratch. CEO Danil Fokin saw short-term brands burning investor cash on traffic without real expertise. Its important to see conversion data from day one and adapt swiftly. Here’s how they did it.

The State of the Gambling Niche

Scam brands pop up daily, spending on ads and losing investors’ trust. Traffic sources lack tailored offers, and many launches collapse after a quick budget drain. Danil’s affiliate background meant he could spot weak engines at a glance—seven in ten off-the-shelf casinos weren’t even traffic-ready.

Breaking Down the MVP Build

Valor.Bet & Valor.Casino MVP took nine months and cost $1,233,300. The budget split included:

• Product & Project (2 people): $5,000/mo
• Backend Developers (8): $25,000/mo
• Frontend Developers (7): $15,000/mo
• Designer (1): $3,000/mo
• QA Tester (1): $1,000/mo
• Retention Dept (11): $8,550/mo
• Servers & Services: $7,000/mo
• Office Rent: $10,000/mo

Traffic testing began during development to track player behavior at each stage. The first version hit live in under a year, letting the team course-correct early and avoid blind budget drains.

Custom vs. Ready-Made Engines

Off-the-shelf solutions can launch quickly but lock you into someone else’s roadmap and add GGR fees. A custom build demands heavy up-front investment and ongoing fixes, yet frees you from supplier dependencies and adapts to any affiliate request without red tape.

Traffic & Retention Advantages

With a custom CRM, the team configured more than 30 mailing parameters, geo and stream filtering, and deposit minimums. Slot showcases and promotions were tailored by GEO, traffic source psychotypes, and even time of visit. Landing pages? Instant spin-up on demand.

Organizing the Team

Danil eliminated bureaucracy. Top management had visibility into every task, CRM managers saw development progress in real time, and any team member could suggest improvements. This transparent system kept speed high even when headcount shifted.

Conclusion

Valor.Bet & Valor.Casino proved that a well-funded, well-structured custom solution can outpace generic engines. The result was a flexible platform ready to innovate on funnels, promotions, and retention—tools that scam brands simply can’t match.