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Most bloggers rely on SEO and organic growth, but when Google shifts its algorithm, you can lose hundreds of daily visitors overnight. Hasib Alic decided to test Facebook arbitrage—running paid ads to drive traffic to existing blog posts and recouping the cost in ad revenue. The results? A 360% return on ad spend and an extra $466 profit in a single week.
Hasib pulled his last two weeks of posts from Facebook’s Meta Suite and sorted by clicks. He only considered articles hitting at least a 5% click-through rate. Then he jumped into Mediavine’s dashboard to check RPMs. Anything below $30 was discarded. This two-filter approach ensures every dollar spent can return more than it costs.
He created simple link posts without fancy carousels or video cards—just a strong headline and an eye-catching image. Targeting was broad: US audience, 30+ years old, interests matching his niche. The daily budget started at $10, and once the ROI stayed positive, he increased spend by up to 50% per day. This cautious scaling prevented wasted ad dollars.
Google’s updates and rising AI content saturation make SEO unpredictable. Facebook arbitrage gives you direct control over audience targeting and spending. With the right article selection and gradual budget ramp-up, you can add a reliable revenue stream that’s not tied to search algorithms.
Imagine pitching this exact method to other bloggers. Start with a low-budget trial—$10 a day—and show them the profit margins. You can charge a management fee or work on a profit-share basis. Either way, you create a side hustle that pays you while you help others earn more from their own sites.
A single blog post, smart targeting, and a $127 ad spend delivered an extra $466 in profit over 7 days. Facebook arbitrage isn’t dead—it’s an accessible way to diversify traffic and boost ad earnings without relying on search engines alone. Give it a try and watch your revenue stabilize.
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