How UPLIFT Desk Boosted Orders by 226% with BigCommerce

Background

In 2002, certified ergonomist Jon Paulsen built his first adjustable standing desk to solve his own discomfort. Word spread, and UPLIFT Desk evolved into a rapidly growing manufacturer and retailer of standing desks, ergonomic chairs, and office accessories. Though the brand thrived offline, early e-commerce efforts on Yahoo fell short in performance, reliability, and customization—core needs for a product that customers customize end-to-end.

Challenge

UPLIFT Desk’s Yahoo-based store couldn’t keep up: customization options were limited, page loads were slow, and scaling to B2B clients felt impossible. As buyer expectations rose, the team knew they needed an ecommerce platform they could trust to deliver a bespoke, high-performance experience without breaking the bank.

Solution

After evaluating Magento and 3dcart, UPLIFT Desk selected BigCommerce for its smooth UX, enterprise-grade stability, and flexible APIs. In 2016 they launched a new storefront featuring a virtual desk configurator, letting shoppers mix frames, colors, materials and accessories in real time. Back on the backend, developers optimized templates, activated the native Abandoned Cart Saver to recover thousands in monthly revenue, and integrated Mailchimp for targeted email campaigns. Automated shipping logic via ShipperHQ handled weight, dimensions and freight vs. ground delivery rules. Finally, seamless syncing between BigCommerce and Oracle NetSuite eliminated manual order entry and data discrepancies.

Results

The new site delivered outstanding gains: a 226% increase in orders, a 61% lift in conversion rate, and 203% more customers when comparing 2021 to 2019. Both B2C and B2B buyers now enjoy the same intuitive, personalized shopping journey, while UPLIFT Desk’s operations run leaner and more accurate.

Looking Ahead

With BigCommerce’s open SaaS model, UPLIFT Desk is planning a headless architecture to further differentiate the customer experience across touchpoints. As they expand into new channels and geographies, the flexibility and scalability of their commerce stack remain central to future growth.