How a UK Designer Earned $71K Selling Digital Products Online

Turning Design Skills into a $71K Business

Oliur is a UK-based designer who decided to sell digital products—templates, presets and guides—online instead of physical goods. He found that digital items take almost no cash to produce. He simply spent time converting his existing skills into downloads and launched on platforms like Gumroad and Sellfy. Within a year, he hit over $71,000 in revenue, averaging more than $5,800 per month.

Why Digital Products Win Over Physical Goods

Low Creation Cost

With digital goods, there are no material, warehousing or shipping fees. You only invest your own hours. Oliur turned his design work and photo presets into downloadable files that cost zero per additional sale.

Instant Delivery

Buyers get a link or email the moment they pay. No shipping delays or lost parcels. Instant satisfaction also means fewer customer inquiries.

Unlimited Scale

Digital items don’t run out of stock. Oliur could sell the same Notion template to 1,000 people as easily as to one.

Platforms: Gumroad vs. Sellfy

Oliur started on Gumroad for its simplicity—embed on any site, set your price, hit publish. Recently he moved most sales to Sellfy for its built-in marketing: discount codes, email updates, upsells, Facebook pixel and print-on-demand physical merch.

Organic Social Mentions

Instead of complex ad campaigns, Oliur gave quick mentions on YouTube, Instagram photos or Twitter threads. He shared vacation shots edited with his own presets, then casually dropped a link to try the same filters. The result: steady traffic and sales without big marketing budgets.

Building an Audience from Scratch

• Offer helpful free content consistently on social platforms.
• Use that audience to sell a premium product pack.
• Repeat the cycle: free value, paid upgrade, keep publishing.
• Be patient—growth takes time but drives higher future launches.

Results and Lessons

In just one year, Oliur went from zero to $71K revenue by focusing on speed of creation, zero inventory risk, and organic mentions. This case proves that if you have a skill set, packaging it digitally can deliver solid passive income with very low overhead.

What’s Next?

As he looks forward, Oliur plans to release more premium bundles, test video courses on Sellfy subscriptions, and refine his email sequences to boost repeat buyers.