Shopify Plus Powers TRUE Linkswear’s Agile Growth

Streamlined Updates and Faster Launches

TRUE Linkswear used to rely on a developer for every minor change. That meant waiting days or weeks for new product pages to go live, and payments options were hard coded. With Shopify Plus, marketing teams have a control panel that is intuitive and stable. Need to tweak checkout in the afternoon? It takes a few clicks. Want to offer a discount on a new sole design? Just adjust a setting and hit publish.

Reducing Costs with No-Code Tools

Before the switch, TRUE Linkswear allocated budget to cover ongoing maintenance fees for its legacy ecommerce solution. Every custom scenario meant new tickets for developers and surprise invoices. Now, those hours have been cut by half and costs have dropped significantly. The brand reinvests that budget in product design and user testing instead of back-end upkeep.

Mobile Traffic Growth and Fewer Errors

An optimized mobile theme, combined with faster load times, led to lower bounce rates on smartphones. Testing across devices is built into the Shopify Plus environment, so updates roll out consistently. TRUE Linkswear reports smoother transitions from product pages to cart and a clear rise in mobile orders that now account for over half of site traffic.

Adding Crypto Payments in One Hour

In a recent meeting, the marketing team decided to accept cryptocurrency without delay. They activated the Coinbase Commerce integration, configured wallet addresses, and turned on the option at checkout. The entire process took less than sixty minutes. That move opened a new payment channel and attracted a niche group of shoppers who value digital assets.

Results and Impact

Cart additions jumped thanks to a cleaner interface and faster page rendering. Overall conversion rate rose by nearly 20 percent in the first month after launch. Bounce rates fell by 15 percent as site speed improved, and mobile orders doubled. Time spent on administrative tasks dropped dramatically, freeing key staff for customer outreach and product strategy.

Overcoming Platform Challenges

The previous platform lacked native support for international shipping rules and VAT calculations. TRUE Linkswear had to patch in third-party modules that often failed or conflicted with each other. On Shopify Plus, multi-currency support and regional tax settings are built-in, so the brand can serve customers in Europe, Canada, and Asia without separate plugins. International orders have grown by 30 percent since the migration.

Team Autonomy and Innovation

Marketing, design, and operations teams now operate with fewer dependencies. They draft campaigns, launch flash sales, and preview changes in a staging environment before applying updates to the live store. Decision-makers no longer wait on developer availability, which speeds up response times when market opportunities arise.

Looking Ahead

TRUE Linkswear continues to test new layouts and checkout flows in parallel, using Shopify Plus’s script editor. The brand is also rolling out a subscription model for limited-edition footwear, all managed without heavy development cycles. The team’s agile set up sets them up to scale without bottlenecks as demand rises.