How Ollie Pets Scaled Fresh Dog Food Subscriptions

Overview

Ollie Pets is a subscription-based dog food brand that delivers fresh, human-grade meals to pet owners. Founded in 2016 and based in New York, the company grew quickly using a custom order management solution. As order volumes rose, limitations in scalability and integrations became clear. To meet its evolving needs and maintain high levels of customer satisfaction, Ollie turned to BigCommerce’s headless, enterprise-grade platform for a complete ecommerce overhaul.

Challenge

While its legacy system could handle early transactions, Ollie’s complex meal planning tools and expanding warehouse network exposed gaps in order taxonomy and fulfillment integration. The internal team needed a unified system that would seamlessly connect order creation, real-time status updates, and automated shipping notifications. At the same time, marketing and strategy groups sought an intuitive interface for promotions, pricing adjustments, and detailed reporting. Finding a mature solution that balanced developer flexibility, operational efficiency, and user-friendly control was paramount.

Solution

Ollie’s engineers adopted BigCommerce in headless mode, decoupling front-end interfaces from backend order management. This allowed custom meal plan recommendations to live in the brand’s own systems while BigCommerce handled order orchestration, updates, and fulfillment triggers. A Logiwa integration ensured smooth warehouse operations, with near real-time event tracking and automated email alerts for shipment milestones. Non-technical teams gained autonomy via built-in promotion tools, price list importers, and a manageable content dashboard. Strategic partnerships through the BigCommerce ecosystem, such as Avalara for tax automation, further streamlined operations.

Results

Since launching on BigCommerce in 2021, Ollie has scaled subscription volume by 50% while improving order fulfillment speed by 30%. The platform’s reliability helped maintain 99.9% uptime, eliminating manual reconciliations and reducing support tickets by 40%. Marketing teams now spin up new campaigns in minutes, and the product team can introduce new meal lines across multiple fulfillment centers without code changes. Overall, Ollie solidified its position as a leading fresh pet nutrition provider.

Looking Ahead

Building on this foundation, Ollie plans to enhance its member app and explore cross-channel sales on social marketplaces. Future investments will focus on personalized offers that leverage real-time customer data and further integrations with emerging fulfillment partners. With BigCommerce as an ongoing collaborator, Ollie is poised for continued growth while keeping the dog-owner experience front and center.