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How Sean Lau Built Three Travel Blogs to Earn $5K Monthly

6/5/2024
Living Out Lau
Sean Lau
Living Out Lau
livingoutlau.com
Unknown City, United StatesFounded 2019
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Monthly Revenue
$5,000
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Founders
Sean Lau
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Employees
Undisclosed
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Business Description

Living Out Lau is a portfolio of three niche travel blogs—Living Out Lau, The Turkey Traveler, and Travel Thailand Together—focused on practical guides, tips, and personal stories. Over four years, the brand has grown through strategic SEO, content outsourcing, expired-domain launches, diversified monetization, and targeted backlinks to achieve consistent readership and revenue.
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Executive Summary

Sean Lau left his civil engineering career with $20,000 in the bank and a backpack. Over four years he launched Living Out Lau, The Turkey Traveler, and Travel Thailand Together. By mastering SEO, using expired domains, diversifying income with affiliates, ads, and sponsorships, and building a small remote team, he now pulls in $5,000 a month across his three blogs.
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Case Study Content

Turning Adventure into Income

Sean Lau was on track for a civil engineering career when wanderlust struck. He withdrew $20,000, packed a backpack, and set off to share his journeys online. His first site, Living Out Lau, faced tough competition in travel blogging. Growth only came once he met other bloggers in Guatemala who shared hands-on tips on SEO, affiliate partnerships, and ad networks.

Scaling with Strategy

After applying the shared methods, Living Out Lau hit 50,000 monthly sessions in three years. Buoyed by this win, Sean launched The Turkey Traveler and Travel Thailand Together. He used an expired domain to jump-start the Turkey site and reached 100,000 sessions in nine months. His Thailand blog grew steadily to 30,000 sessions in its first year.

Mixed Income Streams

Sean now pulls in around $5,000 each month from three sources. Affiliate commissions on gear and tours, sponsored posts from tourism boards and brands, and display ads via Mediavine and AdThrive form his core. He optimized ad placement and negotiated higher rates as his sites gained authority.

Building a Remote Team

Content demands grew. Sean hired a small group of writers and virtual assistants. He drafts outlines, assigns posts, edits submissions, and has his VA handle uploads. This model freed him to work on strategy and outreach while keeping quality high.

SEO and Backlinks

Keyword research, on-page optimization, and a backlink push through guest posts and HARO queries cemented his rankings. He avoids low-quality link farms, focusing on reputable travel sites with engaged audiences.

Lessons Learned

From unexpected Google updates to building an engaged email list, Sean stresses adaptability. He plans to replicate his email strategy across all blogs, using Grow CRM to turn casual visitors into repeat readers.

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Key Takeaways

  • 1Sean Lau turned a civil engineering background into a full-time travel blogging career by investing $20,000 and learning from experienced mentors.
  • 2Using expired domains allowed him to jump-start new niche sites and hit 100,000 sessions in nine months on The Turkey Traveler.
  • 3Diversifying income—affiliate links, sponsorships, and display ads—resulted in a stable $5,000 per month revenue across three blogs.
  • 4A small remote team of writers and virtual assistants enabled high-quality, consistent content output while Sean focused on strategy.
  • 5Mastering SEO through keyword research, on-page tweaks, and targeted backlinks secured top search rankings and steady organic traffic.
  • 6Building and engaging an email list via Grow CRM is a priority for turning casual visitors into repeat readers and boosting conversions.
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Key Facts

Combined Monthly Revenue
$5,000
Traffic Growth for The Turkey Traveler
100k sessions in 9 months
Living Out Lau Monthly Sessions
100k sessions/month
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Tools & Technologies Used

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.