How Todd Kunsman Revitalized Tech Workers Club into a 20K-Member Powerhouse
Business Description
Table of Contents
Navigate through the case study sections
Executive Summary
Case Study Content
Turning a Stalled Slack Group into a 20K-Member Hub
When Todd Kunsman saw Tech Workers Club listed on Acquire.com, he recognized more than a simple Slack workspace. This was a ready-made community of 20,000 tech professionals that had plateaued after early hype faded. Todd moved quickly to win back trust by delivering fresh events, refocusing on core member needs, and introducing a paid tier priced below industry averages. Within weeks, member activity jumped by 80%, proving that clear direction and consistent delivery can reignite a community.
Founder Background
Todd’s journey began in B2B and SaaS marketing, building and selling an investing site in 2021. He then launched platforms like Remote Work Junkie and RevFoundry, offering marketing services for tech startups. With agency experience under his belt, Todd taught himself growth tactics that now guide his approach at Tech Workers Club.
Acquisition and Vision
An active member since 2023, Todd grasped that Tech Workers Club’s potential lay in connecting job seekers with hiring managers at Fortune 500, startups, and FAANG firms. His plan: sharpen the value proposition, enrich member offerings, and build a sustainable model that rewards both paying members and free followers.
Strategies for Growth
Key moves included running AMAs with recruiters, hosting virtual job fairs, and offering career workshops. Exclusive discounts on SaaS tools and a partner app for matched networking gave members reasons to stick around. Todd also established transparent community guidelines and stayed visibly active to model the behavior he wanted.
Resolving Challenges
Shifting from a free model after two years risked pushback. Todd countered this by setting a low introductory fee and bundling high-value perks. He addressed past missed promises head-on, publicly announcing new initiatives and then delivering them on time—restoring credibility in the process.
Tech Stack & Operations
To stay lean, operations run on Slack, Trello, and Zoom; WordPress powers content; LaunchPass manages memberships; Stripe handles payments; Google Drive holds documentation. This simplified setup keeps overhead low and makes it easy to pivot when member feedback calls for tweaks.
Measuring Success
With Slack’s free analytics, Todd tracks active daily and weekly users, new posts per channel, direct messages, and subscription conversions. Early results show an 80% surge in interactions and steadily growing paid membership numbers.
Looking Ahead
Future plans include a full site redesign, an affiliate program to tap member networks, curated content series, and a free newsletter to engage potential members. Partnerships with recruiters and SaaS vendors will add new revenue streams while reinforcing the community’s mission to accelerate tech careers.
Key Takeaways
- 1An acquisition on Acquire.com turned a dormant Slack group into a rapidly growing hub of 20,000 tech pros eager to network and job-seek.
- 2Rebuilding member trust through honest communication and timely delivery of AMAs, workshops, and job fairs drove an 80% increase in engagement.
- 3Introducing a modest paid tier—priced under industry norms—balanced monetization with value, minimizing churn among early adopters.
- 4Simple, cost-effective tools (Slack, Trello, Zoom, WordPress, LaunchPass, Stripe) allowed for agile operations and rapid feature rollouts based on feedback.
- 5Clear community guidelines and active moderation established a respectful, spam-free environment that boosted member satisfaction.
- 6Strategic marketing steps—including a site redesign, affiliate program, and free newsletter—are poised to sustain growth and deepen member loyalty.
Key Facts
Tools & Technologies Used
Premium Content Locked
Subscribe to access the tools and technologies used in this case study.
Subscribe NowHow to Replicate This Success
Premium Content Locked
Subscribe to access the step-by-step replication guide for this case study.
Subscribe NowAbout the Author
Founders Hut
Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.
Interested in Being Featured?
Share your success story with our community of entrepreneurs.
Explore More Case Studies
Discover other inspiring business success stories
From MBA Startup to $1M Cold Email Outreach Agency
Adam Rosen built a cold email outreach agency that now generates over $1M a year by leveraging his MBA learnings and sta...
Email Outreach Company
How LAKOR Scaled from Surf Camp Sketches to Shopify Success
In this case study, learn how three friends turned hand-drawn surf camp designs into a thriving European apparel busines...
LAKOR
How namuk Scaled with Shopify Plus to Boost Conversions by 45%
namuk, a Swiss outdoor kids’ clothing brand, moved from a custom Magento build to Shopify Plus. By cutting complex maint...
Namuk