How Two Entrepreneurs Generated $2M in 2 Months by Hyping TikTok Leggings

Background

Right away, Jem Bourouh and Jose Torres saw a simple product-market fit: leggings that lift and shape. They ordered two 40-foot containers of stock, anticipating rapid demand. Their angle was razor-sharp: highlight the butt-lifting effect and let influencers do the talking.

Building Hype on TikTok

They shipped free samples to dozens of TikTok creators. Once those posts went live, curious shoppers flooded their TikTok page. It wasn’t long before video comments and likes piled up, proving the concept worked.

Collecting UGC for Ads

With hundreds of UGC clips in hand, they fed them into Facebook and Google ad campaigns. Suddenly, paid ads didn’t look like ads—they looked like honest user reviews, driving click-through rates through the roof.

Facebook Ads Strategy

They focused on three fundamentals in order: creative, offer, and landing page. Each ad set tested one or two interests, then scaled the winners with bid caps. They avoided hasty daily budget increases, keeping a steady pace.

Google Ads Approach

They launched a simple Search setup with Responsive Search Ads, Shopping feeds via Google Sheets, and retargeting. Their best offer was a BOGO deal: two pairs at $34.99, undercutting competitors’ $29.99 single pair price.

Results

Within two weeks, daily sales hit $100,000. Over the two-month sprint, they sold 120,000 units and profited over $2 million. Their site conversion rate peaked at 5.6%, powered by genuine user videos and a compelling offer.

Key Insights

Using TikTok purely for organic hype and as a backup when paid accounts falter, they built resilience. Pre-loading inventory meant they never missed a sale due to stockouts. Testing dozens of creatives daily was crucial, even if it felt chaotic.

Takeaways

• Seeding products to micro-influencers can spark organic trends fast.
• Gather real UGC to fuel paid campaigns—ads that look like genuine posts convert better.
• Stick to testing fundamentals: creative, offer, and landing page match.
• Use multiple ad platforms to avoid single-point failures in moderation or bans.
• Offer clarity: BOGO deals with automatic discounts outperform basic pricing.
• Prep your supply chain to handle rapid order spikes and prevent delays.