How HATCH & BigCommerce Powered TheBattery.com’s $1M Ecommerce Surge
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Case Study: TheBattery.com’s Digital Transformation
For decades, Northeast Battery & Alternator supplied batteries to dealers and wholesalers, but they struggled to attract individual consumers online. Their site, TheBattery.com, processed fewer than ten orders in three years under an outdated platform. In early 2024, they joined forces with HATCH quantified and switched to BigCommerce, jumping from zero sales to $1 million in just 10 months.
Challenge: Minimal Online Presence
Though NEB had deep inventory and distribution know-how, when shoppers wanted a single replacement battery they headed to Amazon or Walmart. TheBattery.com on Netsuite Commerce lacked flexibility, suffered poor performance, and created friction at checkout. The team needed a modern, scalable storefront that could integrate seamlessly with their NetSuite ERP.
Solution: Multi-Channel Scale with BigCommerce
HATCH quantitative rebuilt TheBattery.com on BigCommerce, connecting product feeds to marketplaces like Amazon, eBay, Walmart, Newegg, and Zoro. They used Celigo connectors and Feedonomics to sync inventory and orders in real time. SEO-friendly URLs and a make-model-year search app made products discoverable. For hazardous, spillable batteries, they integrated LTL freight rules to automate shipping options.
To make small orders profitable, the team installed Veeqo for discounted UPS and FedEx rates. This dropped shipping costs by double digits, turning $20 batteries from money-losers into top sellers. Custom pricing catalogs, quick reorder, and 24/7 order tracking laid the groundwork for future B2B growth.
Results: Rapid Revenue and Order Growth
Since launch, TheBattery.com has hit $1 million in revenue within 10 months, doubled run-rate to $1.5 million in a year, and now averages 700–800 monthly orders. Average order value climbed 3×. Organic traffic drives 77% of sales. TheBattery.com’s mantra is now “More products, more channels,” made possible by BigCommerce as a central hub.
Looking Ahead: B2B Expansion
With DTC firmly established, HATCH and NEB plan to unlock BigCommerce’s B2B suite: customer portals, wholesale catalogs, net terms, and advanced quoting. This second phase will streamline ordering for dealers and accelerate growth across both consumer and business segments.
Key Takeaways
- 1HATCH quantified rebuilt TheBattery.com on BigCommerce and connected it to five major marketplaces for true omnichannel reach.
- 2Integrating NetSuite ERP via Celigo and Feedonomics kept inventory, pricing, and orders in sync across Amazon, eBay, Walmart, Newegg, and Zoro.
- 3Veeqo integration cut shipping costs by double digits, enabling profitable fulfillment of low-cost batteries.
- 4SEO-friendly URLs, clean site structure, and a make-model-year search tool boosted organic discovery and conversion.
- 5TheBattery.com went from zero online sales to $1 million in 10 months, then hit a $1.5 million run rate in a year with 700–800 monthly orders.
- 6Next phase focuses on BigCommerce B2B tools: customer portals, custom catalogs, and wholesale pricing to expand into dealer networks.
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Founders Hut
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