How T1TAN Boosted Conversions by 25% with Shopify Plus

From Side Hustle to High-Traffic E-commerce

T1TAN launched as a small passion project in Germany, crafting goalkeeper gloves for local teams. As new designs found fans online, traffic spiked and the WooCommerce site began choking under the load. During a limited-edition drop, the site crashed – and the team realized they needed a platform built for high demand.

Migrating to Shopify Plus

In 2018, Matthias Leibitz and his small team moved their store to Shopify Plus. They replatformed product pages, optimized image assets, and set up localized storefronts for the U.S., U.K., and Europe. Integration with third-party apps like Klaviyo and Google Analytics was straightforward, letting the team keep marketing and data tools running without friction.

Zero Downtime During Launches

Shopify Plus’s scalable infrastructure meant that when T1TAN launched a new glove edition, they no longer crossed fingers. Traffic surges were met with automatic scaling and global CDNs, preventing crashes and preserving every sale opportunity.

A 25% Conversion Lift

Following migration, T1TAN ran A/B tests on checkout flows and saw a 25% lift in conversions almost immediately. Faster site speeds, fewer redirects, and a smooth checkout all contributed to more customers completing purchases.

Expanding into Six New Regions

With stable performance, the team launched six additional regional stores in under a year. Custom payment methods, localized currency, and clear shipping rules helped T1TAN scale globally without adding headcount.

Key Strategies and Takeaways

T1TAN’s journey highlights how choosing the right platform can unlock growth, simplify operations, and improve customer experience. With Shopify Plus, a small team was able to manage international launches, optimize conversion, and build a reliable infrastructure that grows with demand.