How Syster P Doubled International Sales with a 3-Month Shopify Makeover

From Four Sites to One Streamlined Shopify Store

Syster P built its early growth on Wordpress and Centra, but as sales across Sweden, Finland, Norway and Germany climbed, the team faced mounting developer costs and duplicate work in each region. Every small content update meant outsourcing to a developer, eating up to 30 hours and high hourly rates. With separate sites it was hard to keep shipping rules and local payment options up to date, putting a strain on the team’s bandwidth.

They knew they needed a simpler back end and a unified storefront. Shopify looked like the right tool – the user interface was intuitive, no-code modules were abundant, and built-in multi-market support would centralize operations. Working with Swedish partner Grebban and Shopify’s support team, they planned a six-month migration but pulled it off in just three months.

Cutting Development Time in Half

On Wordpress, adding a promotional banner or updating a product carousel took weeks of developer time. With Shopify’s theme editor and drag-and-drop sections, Syster P slashed that to minutes. The marketing lead, Hanna Holmberg, could now handle most site edits without code. Internal estimates show a 50% cut in website dev hours, freeing the team to focus on creative campaigns instead of chasing tickets.

One Core Site with Local Flavors

Shopify Markets let Syster P consolidate four separate sites into one core instance with regional storefronts. They swapped out content language, payment methods and shipping rules per market in a few clicks. No more copy-and-paste or maintaining four codebases. Local payment options like Klarna and local shipping carriers went live without extra coding or contract negotiations, making checkout smoother for customers in each country.

App Ecosystem Supercharges Marketing

During a spring sale, the team added Fantastic Market Discounts from the Shopify App Store in under thirty minutes. Bulk discount rules tagged products correctly so the right sale price showed everywhere. They layered on a countdown timer app to drive urgency, Yotpo for star ratings and reviews, and Yayloh to handle local returns and exchanges. All plug-and-play – no back-end coding required.

Results That Sparkle

In the first year after the migration, international sales doubled compared to the previous year. The improved image gallery modules made product photos pop, letting shoppers zoom in on the sparkle and detail of each piece. Conversion rates rose in every market, attributed to early display of shipping and payment options. The in-house team now spends its time on brand building and fresh content instead of routine site updates.

Syster P is already planning to move its B2B channel onto the same Shopify setup. One platform, one set of workflows, one theme. The streamlined approach keeps overhead low and marketing agile, ready for whatever campaign or holiday sale the team dreams up next.