How One Dropshipper Raked In $100K in 60 Days with a Back Cracker

Introduction

In late 2022, digital marketer Amann Memon set out to prove a point: you don’t need a huge ad budget to turn a simple gadget into a six-figure product. His weapon of choice was a Spine Back Cracker, a device that adjusts spinal facet joints to relieve pressure and deliver that satisfying pop. Over a concentrated 60-day window, he pulled in $100,681 in sales, relying solely on organic social media tactics.

Product Selection and Store Setup

Memon discovered the Back Cracker on TikTok by creating a burner account, engaging with dropshipping videos, clicking through ads, and adding items to carts. This “Burner Method” trained the algorithm to surface trending products. He set up a clean Shopify store with high-quality warehouse video footage, “As Seen In” press logos, trust badges like “30-Day Money Back, ” and BPA-free material claims to build instant credibility.

Social Media Strategy

Rather than paid ads, all promotion ran on TikTok and Instagram. Memon maintained four dedicated TikTok accounts on separate phone numbers to avoid shadowbans. He posted 10–15 videos per account, following trending sounds and creative angles, including Spider-Man clips integrated with the product. On Instagram, he published ten Reels daily, pruning underperformers to let only the best content thrive. One video hit 13 million views, driving $40K in sales over 10 days.

Results

Between mid-October and December, the store achieved:

• $100,681 total sales
• 4260% revenue growth
• $7,400 highest single-day sales
• $2,000 average daily revenue

Conclusion

Amann’s campaign shows that a focused organic strategy on TikTok and Instagram, backed by trust-building store elements, can deliver explosive results fast. Even with minimal startup costs, entrepreneurs can hit significant revenue goals through smart content tactics and consistent posting.