SWATI Cosmetics Achieves 45% Revenue Growth with Shopify Plus

Powering Global Growth with Shopify Plus

SWATI Cosmetics built its reputation on stylish, high-quality cosmetic contact lenses. But as the brand began reaching outside the Nordics, its legacy platform—Centra—became a barrier. Integrations for basic tasks like local taxes took months and still didn’t work seamlessly. Every minor change meant waiting on technical support and training new staff took weeks. SWATI knew it needed a partner that could flex as fast as the global beauty market.

The Challenge: Complexity Holding Back Expansion

Managing five separate websites, manual currency conversions, and disjointed tax rules ate into every penny and second. The team was keen find a partner that could automate repetitive tasks and centralize operations without sacrificing customer experience. Growth targets were slipping and the risk of misconfiguring regional pricing or checkout flows could damage the brand’s reputation.

The Solution: Flexibility and Automation Out of the Box

Shopify Plus offered a vast ecosystem of apps and APIs that let SWATI automate localization, currency switching, and product translation in minutes. Instead of five separate sites, two stores now serve every market. Tax rules update dynamically and checkout pages adjust to regional preferences automatically. With Shopify’s intuitive admin, custom scripts and Flow automations handle upsells and promotional pricing across regions without extra development.

Results: Faster Rollouts, Higher Revenue, Lower Costs

Within weeks of replatforming:

• Conversion rate jumped by 40%.
• Revenue climbed 45% in key markets.
• Customer acquisition costs dropped 30%.
• New team members onboarded in two days instead of two weeks.

Building a B2B Channel

Next, SWATI used Shopify’s B2B suite to launch a wholesale storefront with tiered pricing and custom catalogs for business clients. What once was a manual process with custom code is now a self-serve portal that lets vendors place bulk orders and request quotes directly.

Looking Ahead

SWATI Cosmetics plans to leverage advanced analytics and headless commerce to create interactive virtual try-on experiences. With Shopify Plus handling uptime and scaling, the team can experiment with emerging tech without worrying about infrastructure.