How Videopro Fueled 48% Growth with Headless BigCommerce

Background

Videopro was founded in Brisbane in 1980 as a small consumer electronics retailer. Over four decades, it grew into a trusted provider of professional audio-visual equipment and complete AV integration services for courtroom, lecture theatres, and corporate boardrooms. Despite a strong brick-and-mortar presence, the company faced modern ecommerce challenges. A dated .NET storefront limited agility, and distinct B2B and B2C experiences created operational overhead. Leadership saw digital modernization as critical to sustaining growth and customer satisfaction.

Challenge

CEO Cameron Douglas recognized that legacy code and siloed channels were hindering sales potential. His team needed a unified platform able to deliver both retail and bulk-order workflows without lengthy development cycles. Furthermore, a faster time-to-market was essential: the company couldn’t afford extended downtime or multiple platform migrations. Customization and flexibility would be non-negotiable, as were seamless integrations with marketing, search, and product information management tools.

Solution

• Adopted BigCommerce’s headless commerce approach to decouple frontend and backend for speed and scalability.
• Partnered with Matter Design & Digital for a custom frontend built on JAMstack, leveraging Builder.io and WordPress for content.
• Integrated Akeneo PIM to centralize product data and improve catalog accuracy across channels.
• Implemented Algolia for lightning-fast, relevance-based onsite search and autocomplete.
• Used Klaviyo for personalized email and SMS workflows to drive repeat purchases.
• Enabled Yotpo reviews and Adyen payments to enhance trust and reduce checkout friction.

Results

• Achieved a 40% uplift in overall sales month-over-month in July following launch.
• Sustained momentum with a 48% increase in August, reenergizing a 42-year-old brand.
• Improved average order value by 12% and customer count by 21.5% through tailored experiences.
• Reduced time to deploy new features by 60% thanks to a flexible headless stack.

Looking Ahead

Building on this foundation, Videopro plans to expand its B2B services with dedicated account management and value-added call-out offerings. Continuous performance monitoring and iterative design will keep the storefront fresh, while the open BigCommerce ecosystem ensures new apps and integrations can be added without friction. The team remains committed to a culture of experimentation to maintain competitive advantage.