How Spanx Accelerated Online Sales with Shopify Plus

Introduction

When Spanx found its site changes taking months and technical glitches impacting big launches, they knew a shift was needed. Their legacy setup forced engineers into constant firefighting. Today, with Shopify Plus, Spanx runs leaner and faster, letting creativity drive sales.

The Challenge

Before the move, updates to homepage collections or featured products meant lengthy sprints. Merchandising placements sat locked behind complex code pushes. Early mornings of checking server logs or praying for uptime before a sale became routine. The team needed control and stability.

The Solution

Shopify Plus’s hosted infrastructure removed worries about scaling or maintenance. Spanx’s developers tapped the Shopify App Store to deploy pre-built solutions in minutes. One standout tool was Sections Anywhere, which gave merchandisers drag-and-drop control over key product pages without writing a single line of code. This let them test looks and messaging fast.

Implementation

The migration process ran on a phased plan: replicate existing content in a staging store, bring over inventory data, and switch DNS at launch. Throughout, Shopify’s Plus support team offered training sessions and technical guidance. Post-launch, Spanx held weekly reviews to refine checkout flows and app integrations.

Results

After going live, Spanx saw a 10% lift in conversion rate and a 30% gain in content management efficiency. Technical issues tied to customer experience dropped by 50%, cutting hours of troubleshooting work each week. Teams now spend days—not months—rolling out new collections and promos.

Key Outcomes

• 10% boost in conversion rate
• 30% faster product and content updates
• 50% reduction in tech-related customer issues
• Developers refocused on future features
• Stable platform for big-ticket sales
• Ongoing training from Shopify Plus

Conclusion

Spanx’s shift to Shopify Plus turned site maintenance into a background task, freed up creative talent, and unlocked measurable growth. With reliable hosting, a vast app ecosystem, and dedicated support, they now move faster, test more, and deliver a smoother experience for shoppers worldwide.