Sofa Club’s £130K Sales Surge with Shopify Plus

How Sofa Club Rebuilt Their Online Growth

Sofa Club launched in 2012 selling premium sofas across pop-up shops and a WordPress site. By 2018, co-founders Louis Rose and Andy Kuhn realized their platform couldn’t keep pace with demand. They switched to Shopify Plus, aiming to capture lost sales and sharpen their customer reach. The results? Record gains that reshaped their bottom line.

Key Challenges

• Zero capture of visitor emails for targeted marketing
• High volume of abandoned carts with ineffective email recalls
• Unbalanced customer reviews leaving trust gaps

Strategic Solutions Implemented

First, Shopify Plus experts recommended Privy to install a pop-up lightbox for email collection. Within weeks, Sofa Club had 25,000 new contacts. They turned these into nearly 100 orders worth over £60,000.

Next, the team retooled abandoned-cart reminders. They shifted from email blasts to personalized SMS messages. Shoppers found these texts harder to ignore, and Sofa Club recouped around £350,000 that would otherwise have vanished.

Finally, to balance their Trustpilot reviews, Sofa Club offered happy customers entry into a £500 voucher draw. That small nudge cut negative feedback from 25% to 19% in just three months, and surfaced real-time delivery and supply issues they patched swiftly.

Impact on Revenue and Reputation

Combining sharper email marketing, SMS rescue campaigns, and an adjusted review process, Sofa Club saw total revenue climb 244% year-over-year. They also beat their quarterly sales target by £130,000. More orders shipped, happier reviews posted, and the brand’s confidence soared.

Lessons for Growing Retailers

• Collecting visitor emails unlocks strategic remarketing.
• SMS reminders can outperform abandoned-cart emails.
• Proactive review invitations foster trust and highlight ops issues.