How SodaStream Used Shopify Plus for Global Growth and 10X Sales
Business Description
Table of Contents
Navigate through the case study sections
Executive Summary
Case Study Content
Scaling SodaStream’s Sparkling Success with Shopify Plus
SodaStream faced an overloaded tech stack. Multiple platforms made site updates slow and inconsistent. Every region ran a different commerce solution, and global launches took months. The team needed one reliable system to manage storefronts, payments and customer data.
The Challenge
Before the switch, SodaStream had stores on Adobe Commerce and local solutions that didn’t sync. Marketing couldn’t push campaigns uniformly, and IT was firefighting integration issues. New market launches dragged as engineers rewrote code for each country. Getting a unified customer profile was nearly impossible.
The Solution
Choosing Shopify Plus gave SodaStream a global platform with built-in reliability and high availability. It simplified hosting and server maintenance. With one code base for themes, the brand consistently rolled out updates. Working with BOA Ideas, SodaStream built a custom Zendesk integration so support reps handle orders and customer data right in their ticketing tool. Then they layered Snowflake for centralized analytics, processing info from over 9 million consumers.
Results
In four years, 16 websites went live across 15 countries. Direct-to-consumer revenue jumped from 2% to 20% of total sales, a 10x gain. With one design framework, teams maintain brand consistency and push updates faster. Snowflake dashboards feed regional marketing teams fresh insights every day.
Lessons for Fast Growth
Centralize on a single commerce engine to cut dev time. Use a scalable theme structure to apply changes everywhere. Integrate support and data tools to empower teams with a unified view of customer interactions. That’s how SodaStream stayed agile and expanded globally without breaking a sweat.
Key Takeaways
- 1Unifying on Shopify Plus reduced site maintenance time and eliminated multiple legacy platforms.
- 2Rolling out 16 online stores in 15 countries was feasible thanks to one shared theme and infrastructure.
- 3Direct-to-consumer revenue rose from 2% to 20%, a 10x increase over four years.
- 4Custom Zendesk integration streamlined order support, boosting agent efficiency.
- 5Snowflake integration centralized data for over 9 million consumers, powering targeted marketing.
- 6A consistent code base ensured brand experience stayed uniform across every market.
Key Facts
Tools & Technologies Used
Premium Content Locked
Subscribe to access the tools and technologies used in this case study.
Subscribe NowHow to Replicate This Success
Premium Content Locked
Subscribe to access the step-by-step replication guide for this case study.
Subscribe NowAbout the Author
Founders Hut
Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.
Interested in Being Featured?
Share your success story with our community of entrepreneurs.
Explore More Case Studies
Discover other inspiring business success stories
How PentaQuest Gamified Employee Engagement Into a Six-Figure Exit
PentaQuest is a gamified employee engagement platform founded by Dr. Kerstin Oberprieler in 2016. Built to reward positi...
PentaQuest
How The Linz Shop Scaled Meat Delivery with BigCommerce
When Meats by Linz set out to bring its fourth-generation butcher shop online, it needed a platform built for performanc...
The Linz Shop
How Memento Transformed Grief into Artful Urns with WooCommerce
Memento Memorials began when sculptor and web developer Chris Harvan crafted a wooden rocket urn to honor his niece. Rec...
Memento Memorials