How The Linz Shop Scaled Meat Delivery with BigCommerce
Business Description
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Executive Summary
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Background
Founded in 1963 as a small family butcher shop on Chicago’s south side, Meats by Linz built a reputation for premium cuts and exceptional service. By the fourth generation, the team decided to extend its in-store success into digital channels, launching The Linz Shop to deliver fresh, quality meats directly to customers’ doors nationwide.
The Challenge
Their original ecommerce site was custom-built but severely limited: it lacked mobile responsiveness, advanced promotions, and third-party integrations. Growth stalled as they could not update content quickly, run targeted campaigns, or connect inventory data to their ERP. They needed a platform that could keep pace with perishable-goods logistics and scale fast.
Why BigCommerce and EYStudios?
BigCommerce offered a stable, API-driven platform with built-in migration tools and flexible pricing. EYStudios, a certified BigCommerce agency, came highly recommended for custom integrations. Together they formed a team: BigCommerce powered the storefront and APIs, while EYStudios handled ERP connectivity and checkout design.
Solution Highlights
- Custom ERP Integration: Synchronized Canopy ERP with BigCommerce via tailored API endpoints to ensure accurate product, inventory, and shipping data.
- Perishable-Centric Checkout: Built a delivery calendar and logic to reserve specific delivery dates, guaranteeing orders arrive at peak freshness.
- Speed & Performance: Optimized theme and server settings to slash page load times, improving user experience and SEO.
- Digital Marketing Boost: Launched SEO, affiliate marketing, programmatic ads, and social campaigns to drive visibility across 80 industry publications.
Results
In the first two weeks post-launch, The Linz Shop saw sales surge by 29% and site traffic jump 65%. They captured more search keywords in days than they had in the previous two years. Speed improvements and integrated systems delivered reliable ordering and fulfillment, earning the team the BigCommerce Emerging Brand Award. The site’s performance was absolutley phenomenal, delighting both customers and executives.
Looking Ahead
With a solid foundation in place, The Linz Shop is planning new features for 2025, including a subscription model and AI-powered chatbot support. The team is also exploring additional integrations to streamline backend workflows and drive loyalty.
Key Takeaways
- 1Selecting a flexible, API-first ecommerce platform can unlock rapid growth for niche B2C brands.
- 2Integrating your ERP system end-to-end ensures real-time accuracy of product, inventory, and shipping data.
- 3Custom checkout workflows for perishable goods increase customer trust and reduce failed deliveries.
- 4Combining technical optimization with targeted SEO and affiliate marketing drives substantive traffic gains.
- 5Measuring success in weeks rather than months demonstrates the power of the right platform-partner pairing.
- 6Planning future enhancements, like subscriptions and chatbots, keeps momentum high and customers engaged.
Key Facts
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Founders Hut
Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.
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