How Slinger Shot Revenue by 43.5% in Four Months with Shopify Plus

Background

Slinger, built by Connexa Sports Technologies Inc., created a portable tennis ball launcher that any player can carry to the court. After a successful launch garnered over $1 million in orders within 30 days, the team faced a bottleneck: making even small site updates required outside developers and took weeks.

Challenge

Their existing platform limited in-house tweaks and prevented quick feature rollouts. Changing pricing, adding language packs, or integrating new media often stalled for days. This lag slowed marketing campaigns and threatened to dampen early momentum.

Solution

The team moved to Shopify Plus to gain full control over the storefront and checkout, along with built-in multi-currency and multi-language support. They streamlined the shopping path from six clicks down to three, cutting friction at every step.

Key features included:

• 360° rotating product views
• Embedded tutorial videos on product pages
• Shop Pay installment options
• Community and video library sections

Results

In just four months after relaunch:

• Revenue climbed 43.5%
• Conversion rate rose 20%
• Site traffic increased 20% without added ad spend

Impact on Operations

Day-to-day edits now take minutes instead of months. Slinger’s team reallocated developer effort to launching new products and entering fresh markets. They built a richer shopping experience without adding headcount.

Moving Forward

With fast iterations and stronger checkout tools, Slinger plans to expand into tennis accessories and partner with coaching academies. The Shopify Plus foundation will support global growth and new feature rollouts.