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In May 2023, internet entrepreneur and YouTuberBiahezaspotted an unsaturated skincare gadget on AliExpress: a face microcurrent device that normally sells for $300–$500 on big marketplaces, but costs just $15–$20 to source. He launched Skinfion, a Shopify dropshipping store, invested in ad creative, and used TikTok paid ads to reach consumers seeking at-home beauty solutions. Despite multiple rejections by TikTok’s ad policy team over perceived pharmaceutical claims, he tweaked his pages and creatives to win approval.
Biaheza chose a device with a clearproblem-solvinghook: muscle toning, collagen stimulation, and face lifting from low-voltage shocks. He spent two days building his store Skinfion, focusing especially on the product page. His checklist included a concise description, before-and-after photos, usage menu, an explainer video, and imported AliExpress reviews to establish social proof.
Moving away from rising Facebook costs, he placed $336 on TikTok ads. To craft videos, he paid $50 for an Alisave subscription (for downloading supplier content) and $50 for outsourced editing. After installing the TikTok pixel via Shopify integration, his ad account was initially denied for promoting a “pharmaceutical” product. After a manual review and removing serum ingredient listings from the product page, new ad sets were approved without a two-day wait.
Within 30 minutes of launch, Skinfion made its first $47.98 sale. By hour three, revenue hit $275. When ads resumed flawlessly on day eight, total orders reached 22 and revenue hit $1,019.56. Total expenses (product sourcing, ads, tools, editing) were $436.02, leaving a net of $247.44.
Choosing an unsaturated niche, designing a trust-building product page, and persisting through ad platform rejections can turn a small budget into a four-figure launch. TikTok ads remain a potent channel for direct-to-consumer beauty products.
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