How a Shopify Dropshipping Store Hit $67K in a Single Month

Overview

This case study tracks how a one-person shop on Shopify found a winning product, ran lean tests, and scaled Facebook ads to peak at $67,574 in monthly sales. No big budgets, no agency fees—just daily interest checks, prompt shutdowns of losing ads, and constant creative tweaks.

1. Product Discovery

Jorge spotted the double-layer glass in a simple Facebook ad. Many clicks, few sellers scaling—so he knew there was room. He imported it to his Shopify store built with the free Ecom Solid theme for fast setup. This theme made it easy to clone a layout for future winners.

2. Lean Ad Testing

Ads went live on January 9, 2021 with three campaigns testing a range of interests. Each day he paused any interest without a sale in 24 hours. At $0.16–$0.39 CPC and 3% CTR on images, the glass showed promise fast. Total test spend: just $300.

3. Scaling Up

Winners moved into a scaling campaign with ROAS of $1.74–$2.31. Once scaling stayed stable, he added a simple retargeting ad set. In four weeks retargeting turned profitable—boosting repeat orders without more product cost.

4. Supply Chain Hurdles

In February, Chinese New Year paused production for three weeks. Jorge had pre-stocked some units but ran out in 10 days. He paused ads under Facebook’s 7-day data hold, then resumed without losing momentum. February sales still hit $14,732.

5. Payments & Logistics

March brought PayPal holds on $10K+ for release delays. He tracked release schedules in a spreadsheet and only spent the available funds, keeping ads funded without overdraft. He also spotted broken shipments as volume grew—asked the supplier to shift to foam inserts and fixed complaint rates immediately.

6. Outsourcing & Focus

Handling emails, creative design, supplier calls—Jorge almost spent zero time on growth strategy. He outsourced routine tasks and dedicated hours weekly to testing new creatives on a CBO budget of $50–$150. That freed him to hunt interests and analyze results.

7. Holiday Peak & Shutdown

October–December sales jumped to $141,410. He ran a Christmas campaign with themed inserts and upsells. But the supplier ran out late-season stock, paused shipping, and Facebook restricted his pixel. Jorge learned to stop selling early December and keep close tabs on supplier capacity.

Results & Metrics

• Peak monthly revenue: $67,574 in April
• Annual revenue: $413,883
• Test ad spend: $300 total

Conclusions

A lean testing budget, rapid interest pruning, and simple store theme let a solo marketer hit serious numbers in one year. The big calls: cap losses early, pre-stock for known shutdowns, solve packaging fast, and outsource day-to-day tasks so strategy never stalls.