How Marc Andre Built and Sold Blogs for Over $2M

Overview

In 2007, Marc Andre started a side-project design blog with the modest goal of earning extra money. Within 18 months it gained enough traction that he left his full-time job to focus on writing, marketing, and building an audience. By structuring each site for eventual sale, he generated $25,000 in monthly profit before selling that first blog in 2013 for $500,000.

Getting Started

Marc used his background in design and photography to produce standout articles. He applied basic SEO tools, keyword research via KWFinder and SEMrush, and built content clusters so each site showed topical depth. Early email captures and social followings supplemented search for new visitors.

Niche Selection

He picked niches he knew, design, photography, personal finance, and avoided low-competition blind spots. Crowded fields offered bigger revenue potential. Marc admits he tried freelancer-written sites in unfamiliar niches, but editing without expertise proved time-consuming and those projects stalled.

Content Strategy

Marc grouped articles around related subtopics, then audited and updated posts to improve rankings. He prioritized human-written guides that AI tools can’t match, and used ChatGPT only for outlining and brainstorming. This mix of depth and shareability drove steady growth.

Traffic and Growth

While SEO remains core, Marc built email lists and social channels to reduce dependency on search. Link building through HARO and networking added authority. A site he sold later took a hit from a Google update after sale, an alert that multiple channels are safer.

Monetization Mix

Across six sites, Marc used ads, affiliate marketing, sponsored posts, and digital products. He favors digital guides and courses for higher margins and recurring fees. One photography brand spawned a second to double deals on marketplaces, boosting revenue without extra traffic.

Preparing for Sale

From launch, Marc built acquisition-ready businesses: he minimized personal branding, documented workflows, systematized tasks, diversified revenue, and structured sites to run with freelancers instead of his direct involvement. This appeals to buyers seeking semi-passive assets.

Exit Strategies

Marc partnered with brokers like Quiet Light to sell high-value sites, fetching 20–30% higher prices than marketplaces. For smaller ventures under $500K, he recommends Empire Flippers or Investors Club. Private deals work if you have vetted buyers, but fair valuation is key.

Conclusion

Over a decade Marc flipped six blogs and related ventures for more than $2M, then launched FlipMySite and FounderReports to teach others. His model, pick a niche you know, build quality content clusters, diversify traffic and revenue, document processes, and plan the exit, can be replicated by new entrepreneurs.