How Schleich Cut Checkout Abandonment by 31% with Shopify Plus

Transforming Schleich’s North American Storefront

Schleich, a German toymaker known for its detailed figurines and limited editions, faced slow rollout times, a clunky checkout and limited integration options on its previous platform. The company set out to reinvent its digital presence in the US and Canada with a faster, more flexible solution that could handle special-edition drops without delays.

Challenges

Long development cycles held back marketing campaigns, and customers often abandoned their carts due to checkout glitches. With hundreds of limited editions to manage, the team needed a platform offering quick setup and efficient integrations with ad channels and payment providers.

Solution

Migrating to Shopify Plus and working with partner Domaine allowed Schleich to launch in two countries in just five months. The team leveraged:

• Rapid theme and checkout customization with Shopify’s APIs
• One-click integrations for Facebook, Instagram and email marketing
• Built-in Shopify Payments and Shop Pay for smoother transactions
• Shopify Analytics to access data in minutes instead of weeks

Results

In less than half a year, Schleich reported a 31% drop in checkout abandonment and a 25% jump in orders. Faster integration meant the marketing team spent more time creating campaigns than waiting on tech. The flexible product setup made it easy to launch and track limited-edition figures without extra plugins.

Key Lessons

Choosing a platform designed for rapid changes gave Schleich the agility to test new channels and optimize conversion. Bundled payment and analytics features cut vendor overhead and simplified reporting. And a close partnership with a solution provider ensured that each step moved forward without surprises.