How Rise Marketing Co Doubled Revenue by Customizing WooCommerce

Background

Kahl Orr started coding in seventh grade with a simple arcade site that generated a few hundred dollars each month through ads. That early success led him to study computer science in high school and win competitions, then enroll at Penn State University. Finding the lectures too basic, he left to join a small web development firm. By 2017, he had built enough experience to open his own digital agency, Rise Marketing Co, pulling in a team of ten employees and contractors with a common goal: build powerful e-commerce experiences on a single, flexible platform.

Challenges Faced by Clients

Many of Rise’s clients ran physical storefronts and lacked a way to sell online without heavy overhead. The products ranged from invisible dog fence collars to relay controls for vehicles, printed circuit board parts with thousands of SKUs, herbal remedies, drone kits, and even craft beer. Each product required unique pricing rules, shipping methods, and inventory management. Finding a tool that handled that variety without forcing a rebuild from scratch was a blocker.

Why WooCommerce Fit the Bill

Rather than force a piece-part solution, Rise went all in on WooCommerce. Since WooCommerce runs on WordPress, existing sites could keep their theme and content layout while adding a fully functional store. Extensions gave payment gateways, subscription modules, and shipping integrations out of the box. When clients needed ERP synchronization or custom product bundles, Rise’s developers used hooks and filters to add logic exactly where needed. This combination of built-in features and open-ended code hooks let them launch complex stores fast.

Implementing Across Multiple Sites

Rise rolled out over 30 storefronts, including core brands like Perimeter Technologies and World Electronics plus 30+ franchise outlets for Pet Stop. For World Electronics, each product page shows two availability types, repair pricing, custom part numbers, inventory synced with the client’s ERP, compatible part recommendations, and downloadable docs. On the backend, bulk CSV imports and scheduled tasks keep stock accurate. Marketing tools—SEO plugins, social channels, and search ad scripts—sit alongside standard analytics so the team can track behavior and tweak campaigns in real time.

Results and Impact

Stores built by Rise generated five-figure monthly revenue from day one. As Rise doubled its own revenue each year since 2017, the team has kept adding new features and optimizations. Clients report that managing orders and shipping is now straightforward, freeing up staff to focus on product development. Since switching to the platform, clients have expanded from single-location shops to multi-state operations without needing a second system. For the agency, mastering WooCommerce has become a key differentiator when pitching new business.

Technical Deep Dive

In order to handle thousands of SKUs, Rise optimized database queries and caching layers. They use object caching for product queries and segment front-end and admin caches differently. For high-traffic pages, they implemented a CDN. Checkout fields are customized using custom React components served via the WordPress REST API, so the interface stays snappy. Audits run weekly to clean up orphaned metadata and log any sync failures with the ERP system. All code lives in GitHub, and each client has its own branch for custom requirements.

Search and Social Marketing

A WooCommerce site only performs if visitors can find it. Rise uses a structured approach: keyword research feeds both on-page SEO tweaks and paid ad campaigns. They install an SEO plugin to manage meta tags and sitemaps, and they link products to Facebook Catalogs for dynamic ads. Email capture pop-ups are driven by a marketing platform integration, pulling segmentation data from WooCommerce orders. Monthly A/B tests determine which headlines and layouts drive the best conversion rates.

Scaling the Agency

Starting as a solo developer, Kahl now runs a team of ten working on projects from simple store setups to multi-domain rollouts. By standardizing on WooCommerce, training new staff took hours not weeks. Developers share a library of reusable components, while project managers use shared checklists to keep track of launch tasks like payment setup, tax rules, and SSL renewal. This repeatable process has allowed the agency to take on more work without sacrificing quality or deadlines.