Navigate through the case study sections
In 2023, Alex Hormozi aimed to slash repetitive tasks and boost team output. By plugging in a suite of AI platforms, his team now fires through routine work 40% faster. From pitch videos to follow-up emails, AI tools now work side-by-side with people.
Sales reps once spent hours filming custom videos and crafting emails. Using Compose.ai, they now record one master video and let AI swap in client names and details at speed. Follow-ups moved from 20 minutes to five. The team reclaimed a whole day each week for strategy and complex deals.
Creating a voice-over or editing images no longer required outside contractors. Resemble.ai turns text into audio in seconds. Runway.ai wipes backgrounds from photos, and Descript indexes every video for instant search. Marketing now launches fresh posts and ads in hours, not days.
Instead of bulky production, Colossyan.ai churns out training clips with AI avatars. Scripts update in minutes, and staff receive interactive lessons tailored to their skill gaps. A built-in Q&A chatbot handles common questions, while managers spot who needs more practice.
To land top talent, Hormoziโs team taps Tavus to send hyper-personalized outreach using his digital twin. Otter.ai joins every interview to auto-note key points and suggest next steps. Application review and scheduling once ate hours; now they flow seamlessly.
Fireflies.ai sits in on meetings and spits out summaries with action lists. An AI scheduler picks ideal slots and guards focus time. A smart inbox triage tool highlights urgent messages so no critical request slips. The office hums with fewer interruptions.
The changes freed up more than 10 hours per person per week, gave a 25% boost in sales conversations, and cut content production time by over half. Teams regained weeks once lost to edits and prep. Clients noticed faster replies and sharper presentations.
Future steps involve automating deeper analytics and customizing AI models for niche campaigns, keeping the pace fast and creative clean.
Subscribe to access the tools and technologies used in this case study.
Subscribe NowSubscribe to access the step-by-step replication guide for this case study.
Subscribe NowShare your success story with our community of entrepreneurs.
Discover other inspiring business success stories
Marwan Barakat turned a simple baby sunglasses brand into a seven-figure Amazon success story. Facing a patent ban on ha...
Baby Sunnies
ATTITUDE Living, a Montreal-based clean beauty brand, partnered with Novatize to move to a Shopify headless architecture...
ATTITUDE Living
When Peepers anticipated a surge from an Oprah Magazine feature, their aging Adobe Commerce site couldnโt keep pace. The...
Peepers