How RemoveBounce Transformed After Acquisition & Doubled Its SaaS Growth

Buying, Rebuilding & Scaling RemoveBounce: A Flippa SaaS Success

Some SaaS founders launch in their own garages. Others see opportunities in what’s already built, and decide to supercharge forgotten products. RemoveBounce is the latter. In late 2019, a team of engineers, experienced with software and hungry to grow their online holdings, acquired RemoveBounce, an email verification SaaS, for $35,000 on the Flippa marketplace. At the time, it was producing $1,732 in monthly profit, running as a lean operation.

Finding the Right Online Business to Buy

The new owners didn’t just wake up, log onto Flippa, and buy the first thing that caught their eye. They spent months combing through listings, zeroing in on subscription-based software, stable profits, and technical products with untapped upside. RemoveBounce checked every box: B2B SaaS, consistent numbers, and obvious space for a technology overhaul.

Diligence Done Right

Due diligence was meticulous. After initial conversations, the buyers verified every business fact with data—something many skip and regret. They didn’t just look at traffic or revenue. They asked about customer quality, support inboxes, technical infrastructure, and even ran an improvement plan before submitting a serious letter of intent.

Smooth but Not Stress-Free Acquisition

Flippa’s process and escrow service made the deal smooth, but not stress-free. Even with detailed account transfer lists, a mistake with two-factor authentication nearly locked the team out of mission-critical cloud accounts when one device was wiped before ownership changed. Luckily, everyone kept calm, the escrow held the funds, and the cloud provider resolved the mix-up. Only once all accounts (hosting, payment, social, and service tools) were secured did the buyers finally approve payment.

Rebuilding From the Ground Up: Frontend, Backend—and Speed

The team went beyond a cosmetic update. In just 3 months, they split the user interface in two: a lightning-fast landing site (built with PreactJS), and a secure, full-featured dashboard (Angular.io and NGRX for state). This wasn’t just for technical bragging rights. The homepage now loads in about 1-2 seconds—vital for converting visitors. Customers on every continent can use RemoveBounce without waiting around.

Letting Customers Drive the Roadmap

No guessing what features to build next. During due diligence, the owners mapped all customer suggestions, complaints, and feature wishes from old support tickets into actionable categories. By counting request frequency, they built a real, prioritized roadmap—fast-laning the job of giving users what they actually wanted.

Process-Driven: Document Everything

One of the owner's mantras: "process, process, process." Every repeating activity, from support to code releases to backlink outreach, got a documented SOP. As new issues came up, new processes got written. This approach let the team scale up fast without chaos, and meant hiring—or scaling infrastructure—wouldn’t break operations. Small teams can grow, or swap owners, without constant hand-holding. You’d be surprised how many SaaS teams never get past 'everyone knows their own stuff' and pay for it later.

Scaling Fast—And Handling the Risks

Unexpectedly, RemoveBounce started pushing its infrastructure limits just months after the acquisition. Spikes in demand from marketers and SaaS companies forced rapid cloud expansion. The team responded by scaling not only tech, but also their feature release pipeline, relying on user feedback to prioritize what matters. Their roadmap? Customer feedback plus technical SEO and infrastructure audits.

Handling Change and Churn

Changing owners always feels risky. The team worked hard for a smooth transition, but some churn was inevitable—some users left due to concerns or confusion, even though net growth turned positive. They learned to expect a percentage of customer loss after a hand-over and considered these numbers for future deals.

Lessons for Next Acquisitions

• Never skip due diligence, especially on customer quality. Are your users real business clients, or just friends of the seller?
• Check how concentrated the revenue is. If 90% comes from just a few clients, know you’re betting the house on retaining them.
• Fake or temporary clients can kill retention, so dig deep in order data before you buy.
• SEO can make or break SaaS growth. Use SEMrush or similar to audit backlink sources and search authority.
• Pace feature releases by customer demand—not what the dev team finds cool.

SEO Matters…A Lot

The team credited SEO diligence tools (like SEMrush) for spotting risk areas other buyers might miss, such as low domain authority (maybe from bad backlink buys) and organic traffic weakness. Future acquisitions now include a tech stack and SEO deep dive.

Still Growing—Repeatable Formula?

Enthusiastic about their results, the team keeps hunting for the next acquisition. RemoveBounce runs with a deep process-reliant playbook, scalable tech, and a customer-led roadmap, making it a repeatable model—and one that’s possible for others to try as well.