How Softswiss Built a $1B iGaming Ecosystem and Achieved 80% Profitability

Background and Early Days

In 2009, Ivan Montik launched Softswiss as a small outsourcing firm targeting German, Austrian, and Swiss clients. Services included website builds, SEO, and ad campaigns. A turning point came when a client asked for auction software. After a payment dispute, Montik kept the code rights and repackaged it. Orders flooded in and the team realized a repeatable product offered far more upside than one-off projects.

Founder’s Early Ventures

Long before Softswiss, Montik sold champagne door-to-door while still in school, launched a web studio during his university years, and co-owned a car wash chain. Each side venture taught him forecasting, team building, and how to exit when partnerships split. A stint as a bank credit manager sharpened his analytics skills and contacts list.

Shift to a Product-Centric Model

Seeing the revenue potential in gaming software, Montik led a pivot. In 2012, Softswiss launched its first online casino platform on a revenue-share model. The focus moved from client services to building a full gaming engine that managed users, transactions, and reports. Initial platforms included a handful of slots and core user-management features.

Building a Full-Service Ecosystem

Reliance on third parties slowed innovation. When a German acquirer refused to support Ethereum, Softswiss built CoinsPaid, a crypto processor handling billions in volume. Affilka, the affiliate tool, was next. Over time they launched a game aggregator with 185 providers, a jackpot service, and a payments hub called FinteqHub. Each service runs independently but connects via APIs.

Handling Conflicts and Adaptation

Early investors once tried to seize Softswiss by hiring staff and copying the code. Montik and a loyal partner regrouped, reclaimed control, and made all key development in-house. This reinforced a “keep core tech close” culture, ensuring no future partner can stall your roadmap.

Scaling Operations

Today, Softswiss deploys over 2,000 staff, 500 of them developers, to support 800 brands. The game aggregator alone turns over €10 billion a month. With margins reported as high as 80%, the holding reinvests heavily into new tools and regional expansion in Africa, Asia, and North America.

Future Plans

Montik has turned down six- and seven-figure offers, believing the ecosystem’s value will eclipse $1 billion. The company remains privately held. Ongoing R&D focuses on blockchain gaming, mobile wallet integrations, and turnkey betting setups for new markets.